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buyNotable cluster of 2

Christopher J Bealer bought $199k of SMPL

Chief Financial Officer at Simply Good Foods Co. 9,946 shares at an average of $20.01, traded Nov 6, 2025, filed Nov 10, 2025.

Conviction score
66
Value
$199k
9,946 shares
Holdings after
32,966
+43% from before
From 52-week low
+5%
low $19.23, close $20.10
From 52-week high
-50%
high $40.01, as of Nov 6, 2025

Score components

  • Role
    CFO
    +22
  • Trade size
    $199k at market
    +12
  • Relative to holdings
    Holdings up 43%
    +6
  • Price context
    5% above the 52-week low; 50% below the 52-week high
    +18
  • Cluster
    2 insiders buying within 14 days
    +8
  • Repeat buying
    First buy in 90 days
    0
  • Track record
    Too few past buys to judge (0 with prices)
    0

What happened after comparable buys

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m -3.0%, 3m -14.3%, 6m -40.8%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

SMPLOct 12, 2026 · close 10.43
Since filing Nov 10, 2025: -45.7%SPY +15.4% · excess -61.1%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0002076611-25-000003, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Nov 6, 2025POpen-market purchase
Common Stock
+9,946$20.01$199k32,966Nov 10, 2025

Related signals

Other insiders at Simply Good Foods Co and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
36Weak
SMPLbuy
Simply Good Foods Co
Clayton C Daley Jr
director
$118k
10,000 shares
+10%
58Moderate
SMPLbuy
Simply Good Foods Co
James M Kilts
director
$991k
80,000 shares
+86%
54Moderate
SMPLbuy 2
Simply Good Foods Co
Michael L Clawson
Chief Commercial Officer
$100k
5,000 shares
+15%
30Weak
SMPLsell
Simply Good Foods Co
Timothy Allen Matthews
VP, Controller and CAO
$114k
5,859 shares
-24%
54Moderate
SMPLbuy
Simply Good Foods Co
Geoff E Tanner
President and CEO
$200k
6,050 shares
+7%
37Weak
SMPLsell
Simply Good Foods Co
Stuart E. Heflin Jr.
SVP & General Manager, Quest
$186k
5,000 shares
-28%
60Notable
SMPLsell 5
Simply Good Foods Co
Timothy Richard Kraft
Chf Legal & Corp. Affairs Of.
$2.9M
76,761 shares
-66%
47Moderate
SMPLsell 5
Simply Good Foods Co
Timothy Allen Matthews
VP, Controller and CAO
$199k
5,325 shares
-24%
55Moderate
SMPLsell 5
Simply Good Foods Co
Brian K. Ratzan
director
$1.9M
50,000 shares
-2%
62Notable
SMPLsell 5
Simply Good Foods Co
Timothy Richard Kraft
Chief Legal Officer, Secretary
$774k
21,209 shares
-35%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Christopher J Bealer bought $199k of SMPL | InsiderTell