Geoff E Tanner bought $200k of SMPL
President and CEO at Simply Good Foods Co. 6,050 shares at an average of $33.11, traded Jul 23, 2025, filed Jul 23, 2025.
Score components
- +25RoleCEO
- +12Trade size$200k at market
- +3Relative to holdingsHoldings up 7%
- +14Price context3% above the 52-week low; 18% below the 52-week high
- 0ClusterNo other insider buying within 14 days
- 0Repeat buyingFirst buy in 90 days
- 0Track recordToo few past buys to judge (0 with prices)
What happened after comparable buys
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
This signal so far: 1m -7.5%, 3m -23.5%, 6m -35.1%.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0001702744-25-000040, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Jul 23, 2025 | POpen-market purchase Common Stock | +6,050 | $33.11 | $200k | 98,190 | Jul 23, 2025 |
Related signals
Other insiders at Simply Good Foods Co and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 36Weak | SMPLbuy Simply Good Foods Co | Clayton C Daley Jr director | $118k 10,000 shares | +10% | |
| 58Moderate | SMPLbuy Simply Good Foods Co | James M Kilts director | $991k 80,000 shares | +86% | |
| 54Moderate | Simply Good Foods Co | Michael L Clawson Chief Commercial Officer | $100k 5,000 shares | +15% | |
| 30Weak | SMPLsell Simply Good Foods Co | Timothy Allen Matthews VP, Controller and CAO | $114k 5,859 shares | -24% | |
| 66Notable | Simply Good Foods Co | Christopher J Bealer Chief Financial Officer | $199k 9,946 shares | +43% | |
| 37Weak | SMPLsell Simply Good Foods Co | Stuart E. Heflin Jr. SVP & General Manager, Quest | $186k 5,000 shares | -28% | |
| 60Notable | Simply Good Foods Co | Timothy Richard Kraft Chf Legal & Corp. Affairs Of. | $2.9M 76,761 shares | -66% | |
| 47Moderate | Simply Good Foods Co | Timothy Allen Matthews VP, Controller and CAO | $199k 5,325 shares | -24% | |
| 55Moderate | Simply Good Foods Co | Brian K. Ratzan director | $1.9M 50,000 shares | -2% | |
| 62Notable | Simply Good Foods Co | Timothy Richard Kraft Chief Legal Officer, Secretary | $774k 21,209 shares | -35% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.