Stuart E. Heflin Jr. sold $186k of SMPL
SVP & General Manager, Quest at Simply Good Foods Co. 5,000 shares at an average of $37.25, traded Apr 11, 2025, filed Apr 11, 2025.
Score components
- +15RoleOfficer
- +12Trade size$186k at market
- +10Share of holdings soldSold 28% of holdings
- 0ClusterNo other insider selling within 14 days
What happened after comparable sells
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0001702744-25-000024, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Apr 11, 2025 | SOpen-market sale Common Stock | -5,000 | $37.25 | $186k | 12,839 | Apr 11, 2025 |
Related signals
Other insiders at Simply Good Foods Co and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 54Moderate | Simply Good Foods Co | Michael L Clawson Chief Commercial Officer | $100k 5,000 shares | +15% | |
| 30Weak | SMPLsell Simply Good Foods Co | Timothy Allen Matthews VP, Controller and CAO | $114k 5,859 shares | -24% | |
| 66Notable | Simply Good Foods Co | Christopher J Bealer Chief Financial Officer | $199k 9,946 shares | +43% | |
| 54Moderate | SMPLbuy Simply Good Foods Co | Geoff E Tanner President and CEO | $200k 6,050 shares | +7% | |
| 60Notable | Simply Good Foods Co | Timothy Richard Kraft Chf Legal & Corp. Affairs Of. | $2.9M 76,761 shares | -66% | |
| 47Moderate | Simply Good Foods Co | Timothy Allen Matthews VP, Controller and CAO | $199k 5,325 shares | -24% | |
| 55Moderate | Simply Good Foods Co | Brian K. Ratzan director | $1.9M 50,000 shares | -2% | |
| 62Notable | Simply Good Foods Co | Timothy Richard Kraft Chief Legal Officer, Secretary | $774k 21,209 shares | -35% | |
| 39Weak | Simply Good Foods Co | Robert G. Montgomery director | $91k 2,500 shares | -4% | |
| 55Moderate | Simply Good Foods Co | Brian K. Ratzan director | $2.4M 66,483 shares | -3% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.