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sellWeak cluster of 210b5-1 plan

Laura Alber sold $4.9M of WSM

PRESIDENT & CEO at WILLIAMS SONOMA INC. 30,000 shares at an average of $164.33, traded May 29, 2025, filed Jun 2, 2025.

Warning score
38
Value
$4.9M
30,000 shares
Holdings after
996,927
-3% from before
From 52-week low
+28%
low $125.87, close $161.60
From 52-week high
-24%
high $212.83, as of May 29, 2025

Score components

  • Role
    CEO
    +25
  • Trade size
    $4.9M at market
    +25
  • Share of holdings sold
    Sold 2.9% of holdings
    0
  • Cluster
    2 insiders selling within 14 days
    +8
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m +9.5%, 3m +19.4%, 6m +16.2%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

WSMOct 9, 2026 · close 241.78
Since filing Jun 2, 2025: +55.6%SPY +33.5% · excess +22.1%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001127602-25-016270, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
May 29, 2025SOpen-market sale
Common Stock10b5-1
-3,201$162.62$521k1,023,726Jun 2, 2025
May 29, 2025SOpen-market sale
Common Stock10b5-1
-15,481$163.82$2.5M1,008,245Jun 2, 2025
May 29, 2025SOpen-market sale
Common Stock10b5-1
-3,869$164.87$638k1,004,376Jun 2, 2025
May 29, 2025SOpen-market sale
Common Stock10b5-1
-7,449$165.85$1.2M996,927Jun 2, 2025

Related signals

Other insiders at WILLIAMS SONOMA INC and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
38Weak
WSMsell 210b5-1
WILLIAMS SONOMA INC
Laura Alber
PRESIDENT & CEO
$7.7M
35,000 shares
-4%
30Weak
WSMsell 210b5-1
WILLIAMS SONOMA INC
Jeffrey Howie
EVP CHIEF FINANCIAL OFFICER
$672k
3,045 shares
-8%
6Weak
WSMsell10b5-1
WILLIAMS SONOMA INC
Karalyn Smith
EVP CHIEF TALENT OFFICER
$129k
522 shares
-3%
8Weak
WSMsell10b5-1
WILLIAMS SONOMA INC
Karalyn Smith
EVP CHIEF TALENT OFFICER
$250k
1,000 shares
-5%
30Weak
WSMsell10b5-1
WILLIAMS SONOMA INC
Laura Alber
PRESIDENT & CEO
$7.7M
35,000 shares
-4%
8Weak
WSMsell10b5-1
WILLIAMS SONOMA INC
Karalyn Smith
EVP CHIEF TALENT OFFICER
$254k
1,112 shares
-5%
13Weak
WSMsell 210b5-1
WILLIAMS SONOMA INC
Karalyn Smith
EVP CHIEF TALENT OFFICER
$106k
522 shares
-2%
38Weak
WSMsell 210b5-1
WILLIAMS SONOMA INC
Laura Alber
PRESIDENT & CEO
$3.0M
15,000 shares
-2%
30Weak
WSMsell10b5-1
WILLIAMS SONOMA INC
Laura Alber
PRESIDENT & CEO
$3.5M
20,000 shares
-2%
45Moderate
WSMsell 310b5-1
WILLIAMS SONOMA INC
Laura Alber
PRESIDENT & CEO
$3.0M
15,000 shares
-2%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Laura Alber sold $4.9M of WSM | InsiderTell