Laura Alber sold $5.4M of WSM
PRESIDENT & CEO at WILLIAMS SONOMA INC. 30,000 shares at an average of $179.55, traded Nov 25, 2025, filed Nov 26, 2025.
Score components
- +25RoleCEO
- +25Trade size$5.4M at market
- 0Share of holdings soldSold 3.4% of holdings
- 0ClusterNo other insider selling within 14 days
- -2010b5-1 planPre-scheduled under a 10b5-1 plan
What happened after comparable sells
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
This signal so far: 1m +4.1%, 3m +15.9%, 6m +13.0%.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0000719955-25-000052, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Nov 25, 2025 | SOpen-market sale Common Stock10b5-1 | -5,194 | $175.60 | $912k | 871,733 | Nov 26, 2025 |
| Nov 25, 2025 | SOpen-market sale Common Stock10b5-1 | -1,456 | $176.53 | $257k | 870,277 | Nov 26, 2025 |
| Nov 25, 2025 | SOpen-market sale Common Stock10b5-1 | -1,676 | $178.05 | $298k | 868,601 | Nov 26, 2025 |
| Nov 25, 2025 | SOpen-market sale Common Stock10b5-1 | -253 | $179.21 | $45k | 868,348 | Nov 26, 2025 |
| Nov 25, 2025 | SOpen-market sale Common Stock10b5-1 | -9,260 | $180.52 | $1.7M | 859,088 | Nov 26, 2025 |
| Nov 26, 2025 | SOpen-market sale Common Stock10b5-1 | -12,161 | $181.07 | $2.2M | 846,927 | Nov 26, 2025 |
Related signals
Other insiders at WILLIAMS SONOMA INC and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| Pro nowfree Oct 20, 2026 | WILLIAMS SONOMA INC | Karalyn Smith EVP CHIEF TALENT OFFICER | $125k 522 shares | -3% | |
| 38Weak | WILLIAMS SONOMA INC | Laura Alber PRESIDENT & CEO | $7.7M 35,000 shares | -4% | |
| 30Weak | WILLIAMS SONOMA INC | Jeffrey Howie EVP CHIEF FINANCIAL OFFICER | $672k 3,045 shares | -8% | |
| 6Weak | WILLIAMS SONOMA INC | Karalyn Smith EVP CHIEF TALENT OFFICER | $129k 522 shares | -3% | |
| 8Weak | WILLIAMS SONOMA INC | Karalyn Smith EVP CHIEF TALENT OFFICER | $250k 1,000 shares | -5% | |
| 30Weak | WILLIAMS SONOMA INC | Laura Alber PRESIDENT & CEO | $7.7M 35,000 shares | -4% | |
| 8Weak | WILLIAMS SONOMA INC | Karalyn Smith EVP CHIEF TALENT OFFICER | $254k 1,112 shares | -5% | |
| 13Weak | WILLIAMS SONOMA INC | Karalyn Smith EVP CHIEF TALENT OFFICER | $106k 522 shares | -2% | |
| 38Weak | WILLIAMS SONOMA INC | Laura Alber PRESIDENT & CEO | $3.0M 15,000 shares | -2% | |
| 30Weak | WILLIAMS SONOMA INC | Laura Alber PRESIDENT & CEO | $3.5M 20,000 shares | -2% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.