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sellWeak10b5-1 plan

Eri Chaya sold $906k of RH

SEE REMARKS at RH. 7,000 shares at an average of $129.42, traded Mar 24, 2026, filed Mar 25, 2026.

Warning score
24
Value
$906k
7,000 shares
Holdings after
0
-100% from before
From 52-week low
+1%
low $127.65, close $128.78
From 52-week high
-50%
high $257.84, as of Mar 24, 2026

Score components

  • Role
    Officer
    +15
  • Trade size
    $906k at market
    +24
  • Share of holdings sold
    Sold 100% of holdings
    +20
  • Cluster
    No other insider selling within 14 days
    0
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m +0.4%, 3m +14.3%, 6m -9.0%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

RHOct 13, 2026 · close 115.88
Since filing Mar 25, 2026: -15.4%SPY +19.1% · excess -34.4%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001560810-26-000004, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Mar 24, 2026MOption exercise
Common Stock
+7,000$39.42$276k7,000Mar 25, 2026
Mar 24, 2026SOpen-market sale
Common Stock10b5-1
-822$127.96$105k6,178Mar 25, 2026
Mar 24, 2026SOpen-market sale
Common Stock10b5-1
-2,483$128.74$320k3,695Mar 25, 2026
Mar 24, 2026SOpen-market sale
Common Stock10b5-1
-2,177$129.83$283k1,518Mar 25, 2026
Mar 24, 2026SOpen-market sale
Common Stock10b5-1
-1,518$130.74$198k0Mar 25, 2026
Mar 24, 2026MOption exercise
Stock Option (Right to Buy)derivative
-7,000$0.00$036,000Mar 25, 2026

Related signals

Other insiders at RH and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
26Weak
RHsell
RH
Mark S Demilio
director
$132k
1,000 shares
-4%
39Weak
RHsell 2
RH
Mark S Demilio
director
$412k
2,445 shares
-9%
58Moderate
RHsell 2
RH
Gary G Friedman
CHAIRMAN & CEO
$21M
125,000 shares
-4%
58Moderate
RHbuy
RH
Carlos Alberini
director
$1.8M
11,388 shares
+55%
42Moderate
RHsell
RH
Mark S Demilio
director
$777k
5,304 shares
-17%
25Weak
RHsell10b5-1
RH
Eri Chaya
SEE REMARKS
$1.5M
11,000 shares
-100%
24Weak
RHsell10b5-1
RH
Eri Chaya
SEE REMARKS
$947k
7,000 shares
-100%
44Moderate
RHsell
RH
Mark S Demilio
director
$936k
4,254 shares
-18%
26Weak
RHsell
RH
Mark S Demilio
director
$164k
900 shares
-4%
32Weak
RHsell
RH
Mark S Demilio
director
$472k
2,000 shares
-8%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Eri Chaya sold $906k of RH | InsiderTell