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sellModerate cluster of 2

Gary G Friedman sold $21M of RH

CHAIRMAN & CEO at RH. 125,000 shares at an average of $165.35, traded Jul 6, 2026, filed Jul 8, 2026.

Warning score
58
Value
$21M
125,000 shares
Holdings after
3,226,337
-4% from before
From 52-week low
+50%
low $112.85, close $169.00
From 52-week high
-33%
high $251.00, as of Jul 6, 2026

Score components

  • Role
    CEO
    +25
  • Trade size
    $20.7M at market
    +25
  • Share of holdings sold
    Sold 3.7% of holdings
    0
  • Cluster
    2 insiders selling within 14 days
    +8

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

RHOct 13, 2026 · close 115.88
Since filing Jul 8, 2026: -28.7%SPY +4.6% · excess -33.4%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001137443-26-000002, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Jul 6, 2026SOpen-market sale
Common Stock
-39,271$169.04$6.6M3,312,066Jul 8, 2026
Jul 6, 2026SOpen-market sale
Common Stock
-29,798$170.07$5.1M3,282,268Jul 8, 2026
Jul 7, 2026SOpen-market sale
Common Stock
-7,298$170.06$1.2M3,274,970Jul 8, 2026
Jul 7, 2026SOpen-market sale
Common Stock
-395$171.11$68k3,274,575Jul 8, 2026
Jul 8, 2026SOpen-market sale
Common Stock
-5,897$154.71$912k3,268,678Jul 8, 2026
Jul 8, 2026SOpen-market sale
Common Stock
-3,216$155.65$501k3,265,462Jul 8, 2026
Jul 8, 2026SOpen-market sale
Common Stock
-400$156.66$63k3,265,062Jul 8, 2026
Jul 8, 2026SOpen-market sale
Common Stock
-5,399$157.92$853k3,259,663Jul 8, 2026
Jul 8, 2026SOpen-market sale
Common Stock
-6,833$158.92$1.1M3,252,830Jul 8, 2026
Jul 8, 2026SOpen-market sale
Common Stock
-24,370$159.97$3.9M3,228,460Jul 8, 2026
Jul 8, 2026SOpen-market sale
Common Stock
-2,123$160.57$341k3,226,337Jul 8, 2026

Related signals

Other insiders at RH and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
26Weak
RHsell
RH
Mark S Demilio
director
$132k
1,000 shares
-4%
39Weak
RHsell 2
RH
Mark S Demilio
director
$412k
2,445 shares
-9%
58Moderate
RHbuy
RH
Carlos Alberini
director
$1.8M
11,388 shares
+55%
42Moderate
RHsell
RH
Mark S Demilio
director
$777k
5,304 shares
-17%
25Weak
RHsell10b5-1
RH
Eri Chaya
SEE REMARKS
$1.5M
11,000 shares
-100%
24Weak
RHsell10b5-1
RH
Eri Chaya
SEE REMARKS
$906k
7,000 shares
-100%
24Weak
RHsell10b5-1
RH
Eri Chaya
SEE REMARKS
$947k
7,000 shares
-100%
44Moderate
RHsell
RH
Mark S Demilio
director
$936k
4,254 shares
-18%
26Weak
RHsell
RH
Mark S Demilio
director
$164k
900 shares
-4%
32Weak
RHsell
RH
Mark S Demilio
director
$472k
2,000 shares
-8%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Gary G Friedman sold $21M of RH | InsiderTell