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sellWeak cluster of 2

Mark S Demilio sold $412k of RH

director at RH. 2,445 shares at an average of $168.44, traded Jul 10, 2026, filed Jul 13, 2026.

Warning score
39
Value
$412k
2,445 shares
Holdings after
25,680
-9% from before
From 52-week low
+47%
low $112.85, close $165.35
From 52-week high
-34%
high $251.00, as of Jul 10, 2026

Score components

  • Role
    Director
    +15
  • Trade size
    $412k at market
    +16
  • Share of holdings sold
    Sold 8.7% of holdings
    0
  • Cluster
    2 insiders selling within 14 days
    +8

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

RHOct 13, 2026 · close 115.88
Since filing Jul 13, 2026: -28.4%SPY +4.1% · excess -32.5%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001244715-26-000012, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Jul 10, 2026SOpen-market sale
Common Stockindirect: By Trust
-1,309$167.95$220k26,816Jul 13, 2026
Jul 10, 2026SOpen-market sale
Common Stockindirect: By Trust
-1,136$169.00$192k25,680Jul 13, 2026

Related signals

Other insiders at RH and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
26Weak
RHsell
RH
Mark S Demilio
director
$132k
1,000 shares
-4%
58Moderate
RHsell 2
RH
Gary G Friedman
CHAIRMAN & CEO
$21M
125,000 shares
-4%
58Moderate
RHbuy
RH
Carlos Alberini
director
$1.8M
11,388 shares
+55%
42Moderate
RHsell
RH
Mark S Demilio
director
$777k
5,304 shares
-17%
25Weak
RHsell10b5-1
RH
Eri Chaya
SEE REMARKS
$1.5M
11,000 shares
-100%
24Weak
RHsell10b5-1
RH
Eri Chaya
SEE REMARKS
$906k
7,000 shares
-100%
24Weak
RHsell10b5-1
RH
Eri Chaya
SEE REMARKS
$947k
7,000 shares
-100%
44Moderate
RHsell
RH
Mark S Demilio
director
$936k
4,254 shares
-18%
26Weak
RHsell
RH
Mark S Demilio
director
$164k
900 shares
-4%
32Weak
RHsell
RH
Mark S Demilio
director
$472k
2,000 shares
-8%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Mark S Demilio sold $412k of RH | InsiderTell