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sellModerate

Mark S Demilio sold $936k of RH

director at RH. 4,254 shares at an average of $220.05, traded Jan 13, 2026, filed Jan 15, 2026.

Warning score
44
Value
$936k
4,254 shares
Holdings after
19,962
-18% from before
From 52-week low
+60%
low $139.54, close $222.74
From 52-week high
-51%
high $454.52, as of Jan 13, 2026

Score components

  • Role
    Director
    +15
  • Trade size
    $936k at market
    +24
  • Share of holdings sold
    Sold 18% of holdings
    +5
  • Cluster
    No other insider selling within 14 days
    0

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m -8.3%, 3m -42.1%, 6m -15.4%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

RHOct 13, 2026 · close 115.88
Since filing Jan 15, 2026: -48.2%SPY +13.3% · excess -61.4%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001244715-26-000005, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Jan 13, 2026SOpen-market sale
Common Stockindirect: By Trust
-2,000$220.10$440k22,216Jan 15, 2026
Jan 14, 2026SOpen-market sale
Common Stockindirect: By Trust
-2,254$220.00$496k19,962Jan 15, 2026

Related signals

Other insiders at RH and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
26Weak
RHsell
RH
Mark S Demilio
director
$132k
1,000 shares
-4%
39Weak
RHsell 2
RH
Mark S Demilio
director
$412k
2,445 shares
-9%
58Moderate
RHsell 2
RH
Gary G Friedman
CHAIRMAN & CEO
$21M
125,000 shares
-4%
58Moderate
RHbuy
RH
Carlos Alberini
director
$1.8M
11,388 shares
+55%
42Moderate
RHsell
RH
Mark S Demilio
director
$777k
5,304 shares
-17%
25Weak
RHsell10b5-1
RH
Eri Chaya
SEE REMARKS
$1.5M
11,000 shares
-100%
24Weak
RHsell10b5-1
RH
Eri Chaya
SEE REMARKS
$906k
7,000 shares
-100%
24Weak
RHsell10b5-1
RH
Eri Chaya
SEE REMARKS
$947k
7,000 shares
-100%
26Weak
RHsell
RH
Mark S Demilio
director
$164k
900 shares
-4%
32Weak
RHsell
RH
Mark S Demilio
director
$472k
2,000 shares
-8%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Mark S Demilio sold $936k of RH | InsiderTell