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sellWeak10b5-1 plan

Eri Chaya sold $1.5M of RH

SEE REMARKS at RH. 11,000 shares at an average of $137.92, traded Mar 31, 2026, filed Apr 1, 2026.

Warning score
25
Value
$1.5M
11,000 shares
Holdings after
0
-100% from before
From 52-week low
+10%
low $127.65, close $139.82
From 52-week high
-44%
high $251.00, as of Mar 31, 2026

Score components

  • Role
    Officer
    +15
  • Trade size
    $1.5M at market
    +25
  • Share of holdings sold
    Sold 100% of holdings
    +20
  • Cluster
    No other insider selling within 14 days
    0
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m +15.2%, 3m +45.4%, 6m +7.9%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

RHOct 13, 2026 · close 115.88
Since filing Apr 1, 2026: +2.7%SPY +19.3% · excess -16.7%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001560810-26-000006, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Mar 31, 2026MOption exercise
Common Stock
+11,000$39.42$434k11,000Apr 1, 2026
Mar 31, 2026SOpen-market sale
Common Stock10b5-1
-1,100$135.27$149k9,900Apr 1, 2026
Mar 31, 2026SOpen-market sale
Common Stock10b5-1
-2,000$135.93$272k7,900Apr 1, 2026
Mar 31, 2026SOpen-market sale
Common Stock10b5-1
-1,600$137.04$219k6,300Apr 1, 2026
Mar 31, 2026SOpen-market sale
Common Stock10b5-1
-1,678$138.21$232k4,622Apr 1, 2026
Mar 31, 2026SOpen-market sale
Common Stock10b5-1
-2,922$139.38$407k1,700Apr 1, 2026
Mar 31, 2026SOpen-market sale
Common Stock10b5-1
-1,700$140.02$238k0Apr 1, 2026
Mar 31, 2026MOption exercise
Stock Option (Right to Buy)derivative
-11,000$0.00$025,000Apr 1, 2026

Related signals

Other insiders at RH and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
26Weak
RHsell
RH
Mark S Demilio
director
$132k
1,000 shares
-4%
39Weak
RHsell 2
RH
Mark S Demilio
director
$412k
2,445 shares
-9%
58Moderate
RHsell 2
RH
Gary G Friedman
CHAIRMAN & CEO
$21M
125,000 shares
-4%
58Moderate
RHbuy
RH
Carlos Alberini
director
$1.8M
11,388 shares
+55%
42Moderate
RHsell
RH
Mark S Demilio
director
$777k
5,304 shares
-17%
24Weak
RHsell10b5-1
RH
Eri Chaya
SEE REMARKS
$906k
7,000 shares
-100%
24Weak
RHsell10b5-1
RH
Eri Chaya
SEE REMARKS
$947k
7,000 shares
-100%
44Moderate
RHsell
RH
Mark S Demilio
director
$936k
4,254 shares
-18%
26Weak
RHsell
RH
Mark S Demilio
director
$164k
900 shares
-4%
32Weak
RHsell
RH
Mark S Demilio
director
$472k
2,000 shares
-8%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Eri Chaya sold $1.5M of RH | InsiderTell