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sellModerate cluster of 610b5-1 plan

Brian Millham sold $1.8M of CRM

President and COO at Salesforce, Inc.. 6,161 shares at an average of $289.75, traded Oct 22, 2024, filed Oct 22, 2024.

Warning score
45
Value
$1.8M
6,161 shares
Holdings after
0
-100% from before
From 52-week low
-
no price yet
From 52-week high
-
no price yet

Score components

  • Role
    President
    +20
  • Trade size
    $1.8M at market
    +25
  • Share of holdings sold
    Sold 100% of holdings
    +20
  • Cluster
    6 insiders selling within 14 days
    +15
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m +16.5%, 3m +13.5%, 6m -15.4%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

CRMOct 9, 2026 · close 229.13
Since filing Oct 22, 2024: -19.4%SPY +36.6% · excess -55.9%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001127602-24-025869, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Oct 22, 2024MOption exercise
Common Stock10b5-1
+2,038$186.51$380k2,038Oct 22, 2024
Oct 22, 2024MOption exercise
Common Stock10b5-1
+2,017$215.17$434k4,055Oct 22, 2024
Oct 22, 2024MOption exercise
Common Stock10b5-1
+2,106$218.21$460k6,161Oct 22, 2024
Oct 22, 2024SOpen-market sale
Common Stock10b5-1
-6,161$289.75$1.8M0Oct 22, 2024
Oct 22, 2024MOption exercise
Non-qualified Stock Option (Right to Buy)derivative10b5-1
-2,038$0.00$059,094Oct 22, 2024
Oct 22, 2024MOption exercise
Non-qualified Stock Option (Right to Buy)derivative10b5-1
-2,017$0.00$010,090Oct 22, 2024
Oct 22, 2024MOption exercise
Non-qualified Stock Option (Right to Buy)derivative10b5-1
-2,106$0.00$035,814Oct 22, 2024

Related signals

Other insiders at Salesforce, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
46Moderate
CRMbuy
Salesforce, Inc.
David Blair Kirk
director
$999k
4,176 shares
+29%
50Moderate
CRMsell
Salesforce, Inc.
Craig Conway
director
$1.2M
4,500 shares
-45%
24Weak
CRMsell
Salesforce, Inc.
Parker Harris
Co-Founder and CTO, Slack
$931k
3,273 shares
-3%
12Weak
CRMsell
Salesforce, Inc.
Parker Harris
Co-Founder and CTO, Slack
$217k
652 shares
-1%
30Weak
CRMsell 810b5-1
Salesforce, Inc.
R David Schmaier
Pres. & Chief Product Officer
$614k
1,785 shares
-9%
54Moderate
CRMsell 810b5-1
Salesforce, Inc.
Brian Millham
President and COO
$570k
1,662 shares
-100%
32Weak
CRMsell 810b5-1
Salesforce, Inc.
Amy E Weaver
President and CFO
$2.1M
6,221 shares
-10%
29Weak
CRMsell 8
Salesforce, Inc.
Parker Harris
Co-Founder and CTO, Slack
$320k
942 shares
-1%
45Moderate
CRMsell 810b5-1
Salesforce, Inc.
Brian Millham
President and COO
$5.6M
16,487 shares
-494%
15Weak
CRMsell 8
Salesforce, Inc.
Sundeep G. Reddy
EVP & Chief Accounting Officer
$22k
65 shares
-1%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Brian Millham sold $1.8M of CRM | InsiderTell