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buyNotable cluster of 2

David Blair Kirk bought $500k of CRM

director at Salesforce, Inc.. 2,570 shares at an average of $194.62, traded Mar 18, 2026, filed Mar 18, 2026.

Conviction score
65
Value
$500k
2,570 shares
Holdings after
13,689
+23% from before
From 52-week low
+9%
low $176.95, close $193.02
From 52-week high
-33%
high $287.74, as of Mar 18, 2026

Score components

  • Role
    Director
    +15
  • Trade size
    $500k at market
    +18
  • Relative to holdings
    Holdings up 23%
    +6
  • Price context
    9% above the 52-week low; 33% below the 52-week high
    +18
  • Cluster
    2 insiders buying within 14 days
    +8
  • Repeat buying
    First buy in 90 days
    0
  • Track record
    Too few past buys to judge (0 with prices)
    0

What happened after comparable buys

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m -6.0%, 3m -19.8%, 6m +29.6%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

CRMOct 9, 2026 · close 229.13
Since filing Mar 18, 2026: +18.7%SPY +18.5% · excess +0.2%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001108524-26-000064, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Mar 18, 2026POpen-market purchase
Common Stock
+2,570$194.62$500k13,689Mar 18, 2026

Related signals

Other insiders at Salesforce, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
46Moderate
CRMbuy
Salesforce, Inc.
David Blair Kirk
director
$999k
4,176 shares
+29%
50Moderate
CRMsell
Salesforce, Inc.
Craig Conway
director
$1.2M
4,500 shares
-45%
65Notable
CRMbuy 2
Salesforce, Inc.
Laura Alber
director
$500k
2,571 shares
+37%
49Moderate
CRMsell
Salesforce, Inc.
Neelie Kroes
director
$929k
3,893 shares
-35%
51Moderate
CRMbuy 2
Salesforce, Inc.
David Blair Kirk
director
$501k
1,936 shares
+22%
52Moderate
CRMbuy 2
Salesforce, Inc.
G Mason Morfit
director, other
$25M
96,000 shares
+3%
15Weak
CRMsell10b5-1
Salesforce, Inc.
Parker Harris
Co-Founder and CTO, Slack
$32M
134,662 shares
-49%
0Weak
CRMsell10b5-1
Salesforce, Inc.
Marc Benioff
Chair and CEO
$32k
122 shares
-0%
9Weak
CRMsell10b5-1
Salesforce, Inc.
Marc Benioff
Chair and CEO
$581k
2,250 shares
-0%
9Weak
CRMsell10b5-1
Salesforce, Inc.
Marc Benioff
Chair and CEO
$578k
2,250 shares
-0%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

David Blair Kirk bought $500k of CRM | InsiderTell