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sellWeak10b5-1 plan

Marc Benioff sold $32k of CRM

Chair and CEO at Salesforce, Inc.. 122 shares at an average of $259.00, traded Nov 3, 2025, filed Nov 4, 2025.

Warning score
0
Value
$32k
122 shares
Holdings after
11,911,571
-0% from before
From 52-week low
+13%
low $229.31, close $259.14
From 52-week high
-29%
high $362.58, as of Nov 3, 2025

Score components

  • Role
    CEO
    +25
  • Trade size
    $32k at market
    +5
  • Share of holdings sold
    Sold 0.0% of holdings
    0
  • Cluster
    No other insider selling within 14 days
    0
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

CRMOct 9, 2026 · close 229.13
Since filing Nov 4, 2025: -9.2%SPY +16.5% · excess -25.7%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001108524-25-000203, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Nov 3, 2025MOption exercise
Common Stock10b5-1
+122$161.50$20k11,911,693Nov 4, 2025
Nov 3, 2025SOpen-market sale
Common Stock10b5-1
-17$255.76$4,34811,911,676Nov 4, 2025
Nov 3, 2025SOpen-market sale
Common Stock10b5-1
-12$257.92$3,09511,911,664Nov 4, 2025
Nov 3, 2025SOpen-market sale
Common Stock10b5-1
-24$258.57$6,20611,911,640Nov 4, 2025
Nov 3, 2025SOpen-market sale
Common Stock10b5-1
-50$259.92$13k11,911,590Nov 4, 2025
Nov 3, 2025SOpen-market sale
Common Stock10b5-1
-19$260.73$4,95411,911,571Nov 4, 2025
Nov 3, 2025MOption exercise
Non-qualified Stock Option (Right to Buy)derivative10b5-1
-122$0.00$00Nov 4, 2025

Related signals

Other insiders at Salesforce, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
46Moderate
CRMbuy
Salesforce, Inc.
David Blair Kirk
director
$999k
4,176 shares
+29%
50Moderate
CRMsell
Salesforce, Inc.
Craig Conway
director
$1.2M
4,500 shares
-45%
57Moderate
CRMbuy
Salesforce, Inc.
Laura Alber
director
$500k
2,571 shares
+37%
51Moderate
CRMbuy 2
Salesforce, Inc.
David Blair Kirk
director
$501k
1,936 shares
+22%
52Moderate
CRMbuy 2
Salesforce, Inc.
G Mason Morfit
director, other
$25M
96,000 shares
+3%
15Weak
CRMsell10b5-1
Salesforce, Inc.
Parker Harris
Co-Founder and CTO, Slack
$32M
134,662 shares
-49%
9Weak
CRMsell10b5-1
Salesforce, Inc.
Marc Benioff
Chair and CEO
$581k
2,250 shares
-0%
9Weak
CRMsell10b5-1
Salesforce, Inc.
Marc Benioff
Chair and CEO
$578k
2,250 shares
-0%
9Weak
CRMsell10b5-1
Salesforce, Inc.
Marc Benioff
Chair and CEO
$567k
2,250 shares
-0%
9Weak
CRMsell10b5-1
Salesforce, Inc.
Marc Benioff
Chair and CEO
$578k
2,250 shares
-0%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.