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buyModerate cluster of 2

G Mason Morfit bought $25M of CRM

director, other at Salesforce, Inc.. 96,000 shares at an average of $260.58, traded Dec 5, 2025, filed Dec 8, 2025.

Conviction score
52
Value
$25M
96,000 shares
Holdings after
2,994,509
+3% from before
From 52-week low
+16%
low $223.47, close $258.38
From 52-week high
-28%
high $356.79, as of Dec 5, 2025

Score components

  • Role
    Director
    +15
  • Trade size
    $25.0M at market
    +25
  • Relative to holdings
    Holdings up 3.3%
    0
  • Price context
    28% below the 52-week high
    +4
  • Cluster
    2 insiders buying within 14 days
    +8
  • Repeat buying
    First buy in 90 days
    0
  • Track record
    Too few past buys to judge (0 with prices)
    0

What happened after comparable buys

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m +2.7%, 3m -23.3%, 6m -29.4%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

CRMOct 13, 2026 · close 238.01
Since filing Dec 8, 2025: -7.5%SPY +15.0% · excess -22.5%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001418812-25-000036, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Dec 5, 2025POpen-market purchase
Common Stockindirect: See footnotes
+96,000$260.58$25M2,994,509Dec 8, 2025

Related signals

Other insiders at Salesforce, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
46Moderate
CRMbuy
Salesforce, Inc.
David Blair Kirk
director
$999k
4,176 shares
+29%
50Moderate
CRMsell
Salesforce, Inc.
Craig Conway
director
$1.2M
4,500 shares
-45%
65Notable
CRMbuy 2
Salesforce, Inc.
Laura Alber
director
$500k
2,571 shares
+37%
65Notable
CRMbuy 2
Salesforce, Inc.
David Blair Kirk
director
$500k
2,570 shares
+23%
49Moderate
CRMsell
Salesforce, Inc.
Neelie Kroes
director
$929k
3,893 shares
-35%
51Moderate
CRMbuy 2
Salesforce, Inc.
David Blair Kirk
director
$501k
1,936 shares
+22%
15Weak
CRMsell10b5-1
Salesforce, Inc.
Parker Harris
Co-Founder and CTO, Slack
$32M
134,662 shares
-49%
0Weak
CRMsell10b5-1
Salesforce, Inc.
Marc Benioff
Chair and CEO
$32k
122 shares
-0%
9Weak
CRMsell10b5-1
Salesforce, Inc.
Marc Benioff
Chair and CEO
$581k
2,250 shares
-0%
9Weak
CRMsell10b5-1
Salesforce, Inc.
Marc Benioff
Chair and CEO
$578k
2,250 shares
-0%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

G Mason Morfit bought $25M of CRM | InsiderTell