Neelie Kroes sold $929k of CRM
director at Salesforce, Inc.. 3,893 shares at an average of $238.70, traded Jan 14, 2026, filed Jan 15, 2026.
Score components
- +15RoleDirector
- +24Trade size$929k at market
- +10Share of holdings soldSold 35% of holdings
- 0ClusterNo other insider selling within 14 days
What happened after comparable sells
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
This signal so far: 1m -18.8%, 3m -22.2%, 6m -25.7%.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0001108524-26-000004, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Jan 14, 2026 | SOpen-market sale Common Stock | -3,893 | $238.70 | $929k | 7,299 | Jan 15, 2026 |
Related signals
Other insiders at Salesforce, Inc. and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 46Moderate | CRMbuy Salesforce, Inc. | David Blair Kirk director | $999k 4,176 shares | +29% | |
| 50Moderate | CRMsell Salesforce, Inc. | Craig Conway director | $1.2M 4,500 shares | -45% | |
| 65Notable | Salesforce, Inc. | Laura Alber director | $500k 2,571 shares | +37% | |
| 65Notable | Salesforce, Inc. | David Blair Kirk director | $500k 2,570 shares | +23% | |
| 51Moderate | Salesforce, Inc. | David Blair Kirk director | $501k 1,936 shares | +22% | |
| 52Moderate | Salesforce, Inc. | G Mason Morfit director, other | $25M 96,000 shares | +3% | |
| 15Weak | Salesforce, Inc. | Parker Harris Co-Founder and CTO, Slack | $32M 134,662 shares | -49% | |
| 0Weak | Salesforce, Inc. | Marc Benioff Chair and CEO | $32k 122 shares | -0% | |
| 9Weak | Salesforce, Inc. | Marc Benioff Chair and CEO | $581k 2,250 shares | -0% | |
| 9Weak | Salesforce, Inc. | Marc Benioff Chair and CEO | $578k 2,250 shares | -0% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.