Marc Benioff sold $578k of CRM
Chair and CEO at Salesforce, Inc.. 2,250 shares at an average of $256.82, traded Oct 30, 2025, filed Oct 31, 2025.
Score components
- +25RoleCEO
- +19Trade size$578k at market
- 0Share of holdings soldSold 0.0% of holdings
- 0ClusterNo other insider selling within 14 days
- -15Exercise and sellShares came from an option exercise in the same filing
- -2010b5-1 planPre-scheduled under a 10b5-1 plan
What happened after comparable sells
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
This signal so far: 1m -11.5%, 3m -18.3%, 6m -29.1%.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0001108524-25-000199, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Oct 30, 2025 | MOption exercise Common Stock10b5-1 | +2,250 | $161.50 | $363k | 11,913,821 | Oct 31, 2025 |
| Oct 30, 2025 | SOpen-market sale Common Stock10b5-1 | -72 | $250.41 | $18k | 11,913,749 | Oct 31, 2025 |
| Oct 30, 2025 | SOpen-market sale Common Stock10b5-1 | -132 | $251.45 | $33k | 11,913,617 | Oct 31, 2025 |
| Oct 30, 2025 | SOpen-market sale Common Stock10b5-1 | -72 | $252.53 | $18k | 11,913,545 | Oct 31, 2025 |
| Oct 30, 2025 | SOpen-market sale Common Stock10b5-1 | -34 | $254.24 | $8,644 | 11,913,511 | Oct 31, 2025 |
| Oct 30, 2025 | SOpen-market sale Common Stock10b5-1 | -276 | $256.47 | $71k | 11,913,235 | Oct 31, 2025 |
| Oct 30, 2025 | SOpen-market sale Common Stock10b5-1 | -858 | $257.30 | $221k | 11,912,377 | Oct 31, 2025 |
| Oct 30, 2025 | SOpen-market sale Common Stock10b5-1 | -698 | $258.29 | $180k | 11,911,679 | Oct 31, 2025 |
| Oct 30, 2025 | SOpen-market sale Common Stock10b5-1 | -108 | $258.93 | $28k | 11,911,571 | Oct 31, 2025 |
| Oct 30, 2025 | MOption exercise Non-qualified Stock Option (Right to Buy)derivative10b5-1 | -2,250 | $0.00 | $0 | 2,372 | Oct 31, 2025 |
Related signals
Other insiders at Salesforce, Inc. and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 46Moderate | CRMbuy Salesforce, Inc. | David Blair Kirk director | $999k 4,176 shares | +29% | |
| 50Moderate | CRMsell Salesforce, Inc. | Craig Conway director | $1.2M 4,500 shares | -45% | |
| 65Notable | Salesforce, Inc. | Laura Alber director | $500k 2,571 shares | +37% | |
| 65Notable | Salesforce, Inc. | David Blair Kirk director | $500k 2,570 shares | +23% | |
| 49Moderate | CRMsell Salesforce, Inc. | Neelie Kroes director | $929k 3,893 shares | -35% | |
| 51Moderate | Salesforce, Inc. | David Blair Kirk director | $501k 1,936 shares | +22% | |
| 52Moderate | Salesforce, Inc. | G Mason Morfit director, other | $25M 96,000 shares | +3% | |
| 15Weak | Salesforce, Inc. | Parker Harris Co-Founder and CTO, Slack | $32M 134,662 shares | -49% | |
| 0Weak | Salesforce, Inc. | Marc Benioff Chair and CEO | $32k 122 shares | -0% | |
| 9Weak | Salesforce, Inc. | Marc Benioff Chair and CEO | $581k 2,250 shares | -0% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.