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sellModerate cluster of 6

Brian Millham sold $279k of CRM

President and COO at Salesforce, Inc.. 979 shares at an average of $285.29, traded Oct 23, 2024, filed Oct 23, 2024.

Warning score
54
Value
$279k
979 shares
Holdings after
969
-50% from before
From 52-week low
-
no price yet
From 52-week high
-
no price yet

Score components

  • Role
    President
    +20
  • Trade size
    $279k at market
    +14
  • Share of holdings sold
    Sold 50% of holdings
    +20
  • Cluster
    6 insiders selling within 14 days
    +15
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m +20.2%, 3m +17.1%, 6m -11.7%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

CRMOct 9, 2026 · close 229.13
Since filing Oct 23, 2024: -18.3%SPY +37.8% · excess -56.1%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001127602-24-025892, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Oct 22, 2024MOption exercise
Common Stock
+1,948$0.00$01,948Oct 23, 2024
Oct 23, 2024SOpen-market sale
Common Stock
-979$285.29$279k969Oct 23, 2024
Oct 22, 2024MOption exercise
Restricted Stock Unitsderivative
-1,948$0.00$019,476Oct 23, 2024

Related signals

Other insiders at Salesforce, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
46Moderate
CRMbuy
Salesforce, Inc.
David Blair Kirk
director
$999k
4,176 shares
+29%
50Moderate
CRMsell
Salesforce, Inc.
Craig Conway
director
$1.2M
4,500 shares
-45%
9Weak
CRMsell10b5-1
Salesforce, Inc.
Marc Benioff
Chair and CEO
$550k
2,250 shares
-0%
9Weak
CRMsell10b5-1
Salesforce, Inc.
Marc Benioff
Chair and CEO
$547k
2,250 shares
-0%
9Weak
CRMsell10b5-1
Salesforce, Inc.
Marc Benioff
Chair and CEO
$543k
2,250 shares
-0%
9Weak
CRMsell10b5-1
Salesforce, Inc.
Marc Benioff
Chair and CEO
$553k
2,250 shares
-0%
9Weak
CRMsell10b5-1
Salesforce, Inc.
Marc Benioff
Chair and CEO
$555k
2,250 shares
-0%
9Weak
CRMsell10b5-1
Salesforce, Inc.
Marc Benioff
Chair and CEO
$558k
2,250 shares
-0%
9Weak
CRMsell10b5-1
Salesforce, Inc.
Marc Benioff
Chair and CEO
$553k
2,250 shares
-0%
15Weak
CRMsell10b5-1
Salesforce, Inc.
Marc Benioff
Chair and CEO
$1.1M
4,500 shares
-0%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Brian Millham sold $279k of CRM | InsiderTell