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sellNotable cluster of 8

G Mason Morfit sold $350M of CRM

director, other at Salesforce, Inc.. 1,015,800 shares at an average of $344.55, traded Dec 18, 2024, filed Dec 20, 2024.

Warning score
65
Value
$350M
1,015,800 shares
Holdings after
2,898,509
-26% from before
From 52-week low
-
no price yet
From 52-week high
-
no price yet

Score components

  • Role
    Director
    +15
  • Trade size
    $350.0M at market
    +25
  • Share of holdings sold
    Sold 26% of holdings
    +10
  • Cluster
    8 insiders selling within 14 days
    +15

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m -5.6%, 3m -18.3%, 6m -23.9%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

CRMOct 9, 2026 · close 229.13
Since filing Dec 20, 2024: -32.4%SPY +34.2% · excess -66.6%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001418812-24-000026, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Dec 18, 2024SOpen-market sale
Common Stockindirect: See footnotes
-722,300$346.11$250M3,192,009Dec 20, 2024
Dec 19, 2024SOpen-market sale
Common Stockindirect: See footnotes
-278,147$340.72$95M2,913,862Dec 20, 2024
Dec 20, 2024SOpen-market sale
Common Stockindirect: See footnotes
-15,353$340.55$5.2M2,898,509Dec 20, 2024

Related signals

Other insiders at Salesforce, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
46Moderate
CRMbuy
Salesforce, Inc.
David Blair Kirk
director
$999k
4,176 shares
+29%
50Moderate
CRMsell
Salesforce, Inc.
Craig Conway
director
$1.2M
4,500 shares
-45%
65Notable
CRMbuy 2
Salesforce, Inc.
Laura Alber
director
$500k
2,571 shares
+37%
65Notable
CRMbuy 2
Salesforce, Inc.
David Blair Kirk
director
$500k
2,570 shares
+23%
49Moderate
CRMsell
Salesforce, Inc.
Neelie Kroes
director
$929k
3,893 shares
-35%
51Moderate
CRMbuy 2
Salesforce, Inc.
David Blair Kirk
director
$501k
1,936 shares
+22%
52Moderate
CRMbuy 2
Salesforce, Inc.
G Mason Morfit
director, other
$25M
96,000 shares
+3%
15Weak
CRMsell10b5-1
Salesforce, Inc.
Parker Harris
Co-Founder and CTO, Slack
$32M
134,662 shares
-49%
0Weak
CRMsell10b5-1
Salesforce, Inc.
Marc Benioff
Chair and CEO
$32k
122 shares
-0%
9Weak
CRMsell10b5-1
Salesforce, Inc.
Marc Benioff
Chair and CEO
$581k
2,250 shares
-0%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

G Mason Morfit sold $350M of CRM | InsiderTell