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sellWeak cluster of 210b5-1 plan

William Shane Trigg sold $1.2M of APPF

Chief Executive Officer at APPFOLIO INC. 5,900 shares at an average of $211.45, traded May 16, 2025, filed May 20, 2025.

Warning score
38
Value
$1.2M
5,900 shares
Holdings after
70,647
-8% from before
From 52-week low
+14%
low $192.02, close $218.91
From 52-week high
-19%
high $269.26, as of May 16, 2025

Score components

  • Role
    CEO
    +25
  • Trade size
    $1.2M at market
    +25
  • Share of holdings sold
    Sold 7.7% of holdings
    0
  • Cluster
    2 insiders selling within 14 days
    +8
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

APPFOct 9, 2026 · close 202.20
Since filing May 20, 2025: -5.3%SPY +33.5% · excess -38.8%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001433195-25-000079, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
May 16, 2025SOpen-market sale
Class A Common Stock10b5-1
-5,900$211.45$1.2M70,647May 20, 2025

Related signals

Other insiders at APPFOLIO INC and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
38Weak
APPFsell 310b5-1
APPFOLIO INC
Timothy Mathias Eaton
Chief Financial Officer
$414k
2,585 shares
-13%
10Weak
APPFsell 310b5-1
APPFOLIO INC
Don Rigler
Principal Accounting Officer
$24k
150 shares
-3%
20Weak
APPFsell 310b5-1
APPFOLIO INC
Evan Pickering
General Counsel
$102k
660 shares
-9%
32Weak
APPFsell 210b5-1
APPFOLIO INC
William Shane Trigg
Chief Executive Officer
$547k
3,584 shares
-4%
37Weak
APPFsell 2
APPFOLIO INC
Elizabeth Erin Barat
Chief People Officer
$313k
1,978 shares
-8%
35Weak
APPFsell10b5-1
APPFOLIO INC
William Shane Trigg
Chief Executive Officer
$1.2M
6,963 shares
-12%
47Moderate
APPFsell 3
APPFOLIO INC
Timothy Mathias Eaton
Chief Financial Officer
$118k
517 shares
-5%
44Moderate
APPFsell 310b5-1
APPFOLIO INC
William Shane Trigg
Chief Executive Officer
$949k
3,947 shares
-7%
24Weak
APPFsell 310b5-1
APPFOLIO INC
Evan Pickering
General Counsel
$81k
334 shares
-10%
65Notable
APPFsell 4
APPFOLIO INC
William Shane Trigg
Chief Executive Officer
$1.1M
4,000 shares
-6%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

William Shane Trigg sold $1.2M of APPF | InsiderTell