sellModerate cluster of 510b5-1 plan
Maurice J Duca sold $3.2M of APPF
owner at APPFOLIO INC. 15,800 shares at an average of $200.11, traded Aug 14, 2026, filed Aug 18, 2026.
Warning score
42Value
$3.2M
15,800 shares
Holdings after
13,024
-41% from before
From 52-week low
+42%
low $143.34, close $204.21
From 52-week high
-29%
high $286.46, as of Aug 14, 2026
Score components
- +12Role10% owner
- +25Trade size$3.2M at market
- +10Share of holdings soldSold 41% of holdings
- +15Cluster5 insiders selling within 14 days
- -2010b5-1 planPre-scheduled under a 10b5-1 plan
What happened after comparable sells
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
APPFOct 9, 2026 · close 202.20
Since filing Aug 18, 2026: -0.9%SPY +1.7% · excess -2.6%
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0000938333-26-000019, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Aug 14, 2026 | SOpen-market sale Class A Common Stock10b5-1 | -446 | $200.29 | $89k | 38,216 | Aug 18, 2026 |
| Aug 14, 2026 | SOpen-market sale Class A Common Stock10b5-1 | -890 | $201.17 | $179k | 37,326 | Aug 18, 2026 |
| Aug 14, 2026 | SOpen-market sale Class A Common Stock10b5-1 | -1,050 | $201.97 | $212k | 36,276 | Aug 18, 2026 |
| Aug 14, 2026 | SOpen-market sale Class A Common Stock10b5-1 | -394 | $203.04 | $80k | 35,882 | Aug 18, 2026 |
| Aug 14, 2026 | SOpen-market sale Class A Common Stock10b5-1 | -687 | $204.14 | $140k | 35,195 | Aug 18, 2026 |
| Aug 14, 2026 | SOpen-market sale Class A Common Stock10b5-1 | -33 | $205.00 | $6,765 | 35,162 | Aug 18, 2026 |
| Aug 14, 2026 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -203 | $200.29 | $41k | 16,021 | Aug 18, 2026 |
| Aug 14, 2026 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -409 | $201.18 | $82k | 15,612 | Aug 18, 2026 |
| Aug 14, 2026 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -479 | $201.97 | $97k | 15,133 | Aug 18, 2026 |
| Aug 14, 2026 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -180 | $203.04 | $37k | 14,953 | Aug 18, 2026 |
| Aug 14, 2026 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -314 | $204.14 | $64k | 14,639 | Aug 18, 2026 |
| Aug 14, 2026 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -15 | $205.00 | $3,075 | 14,624 | Aug 18, 2026 |
| Aug 14, 2026 | SOpen-market sale Class A Common Stockindirect: By Pension Trust10b5-1 | -718 | $200.29 | $144k | 61,214 | Aug 18, 2026 |
| Aug 14, 2026 | SOpen-market sale Class A Common Stockindirect: By Pension Trust10b5-1 | -1,434 | $201.17 | $288k | 59,780 | Aug 18, 2026 |
| Aug 14, 2026 | SOpen-market sale Class A Common Stockindirect: By Pension Trust10b5-1 | -1,671 | $201.97 | $337k | 58,109 | Aug 18, 2026 |
| Aug 14, 2026 | SOpen-market sale Class A Common Stockindirect: By Pension Trust10b5-1 | -626 | $203.04 | $127k | 57,483 | Aug 18, 2026 |
| Aug 14, 2026 | SOpen-market sale Class A Common Stockindirect: By Pension Trust10b5-1 | -1,099 | $204.14 | $224k | 56,384 | Aug 18, 2026 |
| Aug 14, 2026 | SOpen-market sale Class A Common Stockindirect: By Pension Trust10b5-1 | -52 | $205.00 | $11k | 56,332 | Aug 18, 2026 |
| Aug 17, 2026 | SOpen-market sale Class A Common Stock10b5-1 | -425 | $194.28 | $83k | 34,737 | Aug 18, 2026 |
| Aug 17, 2026 | SOpen-market sale Class A Common Stock10b5-1 | -1,182 | $195.33 | $231k | 33,555 | Aug 18, 2026 |
| Aug 17, 2026 | SOpen-market sale Class A Common Stock10b5-1 | -1,141 | $196.08 | $224k | 32,414 | Aug 18, 2026 |
| Aug 17, 2026 | SOpen-market sale Class A Common Stock10b5-1 | -556 | $196.98 | $110k | 31,858 | Aug 18, 2026 |
| Aug 17, 2026 | SOpen-market sale Class A Common Stock10b5-1 | -163 | $198.37 | $32k | 31,695 | Aug 18, 2026 |
| Aug 17, 2026 | SOpen-market sale Class A Common Stock10b5-1 | -33 | $199.05 | $6,569 | 31,662 | Aug 18, 2026 |
| Aug 17, 2026 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -196 | $194.28 | $38k | 14,428 | Aug 18, 2026 |
| Aug 17, 2026 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -539 | $195.33 | $105k | 13,889 | Aug 18, 2026 |
| Aug 17, 2026 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -522 | $196.08 | $102k | 13,367 | Aug 18, 2026 |
| Aug 17, 2026 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -254 | $196.98 | $50k | 13,113 | Aug 18, 2026 |
| Aug 17, 2026 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -74 | $198.37 | $15k | 13,039 | Aug 18, 2026 |
| Aug 17, 2026 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -15 | $199.05 | $2,986 | 13,024 | Aug 18, 2026 |
Related signals
Other insiders at APPFOLIO INC and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 52Moderate | APPFOLIO INC | Maurice J Duca owner | $2.2M 9,856 shares | -100% | |
| 42Moderate | APPFOLIO INC | Maurice J Duca owner | $1.6M 8,056 shares | -25% | |
| 52Moderate | APPFOLIO INC | Maurice J Duca owner | $1.5M 7,001 shares | -62% | |
| 25Weak | APPFOLIO INC | Timothy Mathias Eaton Chief Financial Officer | $76k 373 shares | -2% | |
| 32Weak | APPFOLIO INC | Maurice J Duca owner | $1.1M 5,600 shares | -10% | |
| 36Weak | APPFOLIO INC | William Shane Trigg Chief Executive Officer | $422k 2,057 shares | -3% | |
| 42Moderate | APPFOLIO INC | Maurice J Duca owner | $2.9M 14,707 shares | -32% | |
| 42Moderate | APPFOLIO INC | Maurice J Duca owner | $1.3M 6,693 shares | -39% | |
| 42Moderate | APPFOLIO INC | Maurice J Duca owner | $3.2M 15,958 shares | -30% | |
| 32Weak | APPFOLIO INC | Maurice J Duca owner | $1.1M 5,442 shares | -7% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.