Maurice J Duca sold $1.3M of APPF
owner at APPFOLIO INC. 6,693 shares at an average of $198.93, traded Aug 13, 2026, filed Aug 14, 2026.
Score components
- +12Role10% owner
- +25Trade size$1.3M at market
- +10Share of holdings soldSold 39% of holdings
- +15Cluster5 insiders selling within 14 days
- -2010b5-1 planPre-scheduled under a 10b5-1 plan
What happened after comparable sells
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0000938333-26-000018, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Aug 13, 2026 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -315 | $196.28 | $62k | 17,002 | Aug 14, 2026 |
| Aug 13, 2026 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -164 | $197.29 | $32k | 16,838 | Aug 14, 2026 |
| Aug 13, 2026 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -134 | $198.37 | $27k | 16,704 | Aug 14, 2026 |
| Aug 13, 2026 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -15 | $199.81 | $2,997 | 16,689 | Aug 14, 2026 |
| Aug 13, 2026 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -60 | $201.82 | $12k | 16,629 | Aug 14, 2026 |
| Aug 13, 2026 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -90 | $204.08 | $18k | 16,539 | Aug 14, 2026 |
| Aug 13, 2026 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -150 | $204.88 | $31k | 16,389 | Aug 14, 2026 |
| Aug 13, 2026 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -165 | $206.10 | $34k | 16,224 | Aug 14, 2026 |
| Aug 13, 2026 | SOpen-market sale Class A Common Stockindirect: By Pension Trust10b5-1 | -919 | $194.54 | $179k | 66,613 | Aug 14, 2026 |
| Aug 13, 2026 | SOpen-market sale Class A Common Stockindirect: By Pension Trust10b5-1 | -866 | $195.62 | $169k | 65,747 | Aug 14, 2026 |
| Aug 13, 2026 | SOpen-market sale Class A Common Stockindirect: By Pension Trust10b5-1 | -1,100 | $196.28 | $216k | 64,647 | Aug 14, 2026 |
| Aug 13, 2026 | SOpen-market sale Class A Common Stockindirect: By Pension Trust10b5-1 | -576 | $197.29 | $114k | 64,071 | Aug 14, 2026 |
| Aug 13, 2026 | SOpen-market sale Class A Common Stockindirect: By Pension Trust10b5-1 | -469 | $198.36 | $93k | 63,602 | Aug 14, 2026 |
| Aug 13, 2026 | SOpen-market sale Class A Common Stockindirect: By Pension Trust10b5-1 | -53 | $199.80 | $11k | 63,549 | Aug 14, 2026 |
| Aug 13, 2026 | SOpen-market sale Class A Common Stockindirect: By Pension Trust10b5-1 | -208 | $201.82 | $42k | 63,341 | Aug 14, 2026 |
| Aug 13, 2026 | SOpen-market sale Class A Common Stockindirect: By Pension Trust10b5-1 | -314 | $204.08 | $64k | 63,027 | Aug 14, 2026 |
| Aug 13, 2026 | SOpen-market sale Class A Common Stockindirect: By Pension Trust10b5-1 | -523 | $204.88 | $107k | 62,504 | Aug 14, 2026 |
| Aug 13, 2026 | SOpen-market sale Class A Common Stockindirect: By Pension Trust10b5-1 | -572 | $206.10 | $118k | 61,932 | Aug 14, 2026 |
Related signals
Other insiders at APPFOLIO INC and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 52Moderate | APPFOLIO INC | Maurice J Duca owner | $2.2M 9,856 shares | -100% | |
| 42Moderate | APPFOLIO INC | Maurice J Duca owner | $1.6M 8,056 shares | -25% | |
| 52Moderate | APPFOLIO INC | Maurice J Duca owner | $1.5M 7,001 shares | -62% | |
| 25Weak | APPFOLIO INC | Timothy Mathias Eaton Chief Financial Officer | $76k 373 shares | -2% | |
| 42Moderate | APPFOLIO INC | Maurice J Duca owner | $3.2M 15,800 shares | -41% | |
| 32Weak | APPFOLIO INC | Maurice J Duca owner | $1.1M 5,600 shares | -10% | |
| 36Weak | APPFOLIO INC | William Shane Trigg Chief Executive Officer | $422k 2,057 shares | -3% | |
| 42Moderate | APPFOLIO INC | Maurice J Duca owner | $2.9M 14,707 shares | -32% | |
| 42Moderate | APPFOLIO INC | Maurice J Duca owner | $3.2M 15,958 shares | -30% | |
| 32Weak | APPFOLIO INC | Maurice J Duca owner | $1.1M 5,442 shares | -7% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.