sellModerate cluster of 510b5-1 plan
Maurice J Duca sold $2.9M of APPF
owner at APPFOLIO INC. 14,707 shares at an average of $197.28, traded Aug 12, 2026, filed Aug 14, 2026.
Warning score
42Value
$2.9M
14,707 shares
Holdings after
17,317
-32% from before
From 52-week low
+37%
low $143.34, close $196.77
From 52-week high
-31%
high $286.46, as of Aug 12, 2026
Score components
- +12Role10% owner
- +25Trade size$2.9M at market
- +10Share of holdings soldSold 32% of holdings
- +15Cluster5 insiders selling within 14 days
- -2010b5-1 planPre-scheduled under a 10b5-1 plan
What happened after comparable sells
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
APPFOct 9, 2026 · close 202.20
Since filing Aug 14, 2026: -1.0%SPY +0.5% · excess -1.5%
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0000938333-26-000017, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Aug 12, 2026 | SOpen-market sale Class A Common Stock10b5-1 | -467 | $195.41 | $91k | 45,195 | Aug 14, 2026 |
| Aug 12, 2026 | SOpen-market sale Class A Common Stock10b5-1 | -1,453 | $196.56 | $286k | 43,742 | Aug 14, 2026 |
| Aug 12, 2026 | SOpen-market sale Class A Common Stock10b5-1 | -1,229 | $197.33 | $243k | 42,513 | Aug 14, 2026 |
| Aug 12, 2026 | SOpen-market sale Class A Common Stock10b5-1 | -220 | $198.24 | $44k | 42,293 | Aug 14, 2026 |
| Aug 12, 2026 | SOpen-market sale Class A Common Stock10b5-1 | -98 | $200.19 | $20k | 42,195 | Aug 14, 2026 |
| Aug 12, 2026 | SOpen-market sale Class A Common Stock10b5-1 | -33 | $201.04 | $6,634 | 42,162 | Aug 14, 2026 |
| Aug 12, 2026 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -210 | $195.42 | $41k | 19,214 | Aug 14, 2026 |
| Aug 12, 2026 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -669 | $196.56 | $131k | 18,545 | Aug 14, 2026 |
| Aug 12, 2026 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -561 | $197.33 | $111k | 17,984 | Aug 14, 2026 |
| Aug 12, 2026 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -100 | $198.24 | $20k | 17,884 | Aug 14, 2026 |
| Aug 12, 2026 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -45 | $200.20 | $9,009 | 17,839 | Aug 14, 2026 |
| Aug 12, 2026 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -15 | $201.04 | $3,016 | 17,824 | Aug 14, 2026 |
| Aug 12, 2026 | SOpen-market sale Class A Common Stockindirect: By Pension Trust10b5-1 | -747 | $195.41 | $146k | 72,385 | Aug 14, 2026 |
| Aug 12, 2026 | SOpen-market sale Class A Common Stockindirect: By Pension Trust10b5-1 | -2,328 | $196.56 | $458k | 70,057 | Aug 14, 2026 |
| Aug 12, 2026 | SOpen-market sale Class A Common Stockindirect: By Pension Trust10b5-1 | -1,964 | $197.33 | $388k | 68,093 | Aug 14, 2026 |
| Aug 12, 2026 | SOpen-market sale Class A Common Stockindirect: By Pension Trust10b5-1 | -352 | $198.24 | $70k | 67,741 | Aug 14, 2026 |
| Aug 12, 2026 | SOpen-market sale Class A Common Stockindirect: By Pension Trust10b5-1 | -157 | $200.20 | $31k | 67,584 | Aug 14, 2026 |
| Aug 12, 2026 | SOpen-market sale Class A Common Stockindirect: By Pension Trust10b5-1 | -52 | $201.04 | $10k | 67,532 | Aug 14, 2026 |
| Aug 13, 2026 | SOpen-market sale Class A Common Stock10b5-1 | -578 | $194.54 | $112k | 41,584 | Aug 14, 2026 |
| Aug 13, 2026 | SOpen-market sale Class A Common Stock10b5-1 | -540 | $195.62 | $106k | 41,044 | Aug 14, 2026 |
| Aug 13, 2026 | SOpen-market sale Class A Common Stock10b5-1 | -675 | $196.28 | $132k | 40,369 | Aug 14, 2026 |
| Aug 13, 2026 | SOpen-market sale Class A Common Stock10b5-1 | -360 | $197.29 | $71k | 40,009 | Aug 14, 2026 |
| Aug 13, 2026 | SOpen-market sale Class A Common Stock10b5-1 | -295 | $198.36 | $59k | 39,714 | Aug 14, 2026 |
| Aug 13, 2026 | SOpen-market sale Class A Common Stock10b5-1 | -33 | $199.81 | $6,594 | 39,681 | Aug 14, 2026 |
| Aug 13, 2026 | SOpen-market sale Class A Common Stock10b5-1 | -132 | $201.82 | $27k | 39,549 | Aug 14, 2026 |
| Aug 13, 2026 | SOpen-market sale Class A Common Stock10b5-1 | -197 | $204.07 | $40k | 39,352 | Aug 14, 2026 |
| Aug 13, 2026 | SOpen-market sale Class A Common Stock10b5-1 | -327 | $204.88 | $67k | 39,025 | Aug 14, 2026 |
| Aug 13, 2026 | SOpen-market sale Class A Common Stock10b5-1 | -363 | $206.10 | $75k | 38,662 | Aug 14, 2026 |
| Aug 13, 2026 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -261 | $194.54 | $51k | 17,563 | Aug 14, 2026 |
| Aug 13, 2026 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -246 | $195.62 | $48k | 17,317 | Aug 14, 2026 |
Related signals
Other insiders at APPFOLIO INC and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 52Moderate | APPFOLIO INC | Maurice J Duca owner | $2.2M 9,856 shares | -100% | |
| 42Moderate | APPFOLIO INC | Maurice J Duca owner | $1.6M 8,056 shares | -25% | |
| 52Moderate | APPFOLIO INC | Maurice J Duca owner | $1.5M 7,001 shares | -62% | |
| 25Weak | APPFOLIO INC | Timothy Mathias Eaton Chief Financial Officer | $76k 373 shares | -2% | |
| 42Moderate | APPFOLIO INC | Maurice J Duca owner | $3.2M 15,800 shares | -41% | |
| 32Weak | APPFOLIO INC | Maurice J Duca owner | $1.1M 5,600 shares | -10% | |
| 36Weak | APPFOLIO INC | William Shane Trigg Chief Executive Officer | $422k 2,057 shares | -3% | |
| 42Moderate | APPFOLIO INC | Maurice J Duca owner | $1.3M 6,693 shares | -39% | |
| 42Moderate | APPFOLIO INC | Maurice J Duca owner | $3.2M 15,958 shares | -30% | |
| 32Weak | APPFOLIO INC | Maurice J Duca owner | $1.1M 5,442 shares | -7% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.