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sellWeak cluster of 510b5-1 plan

Timothy Mathias Eaton sold $76k of APPF

Chief Financial Officer at APPFOLIO INC. 373 shares at an average of $202.61, traded Aug 19, 2026, filed Aug 20, 2026.

Warning score
25
Value
$76k
373 shares
Holdings after
16,714
-2% from before
From 52-week low
+50%
low $143.34, close $215.22
From 52-week high
-25%
high $286.46, as of Aug 19, 2026

Score components

  • Role
    CFO
    +22
  • Trade size
    $76k at market
    +8
  • Share of holdings sold
    Sold 2.2% of holdings
    0
  • Cluster
    5 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

APPFOct 9, 2026 · close 202.20
Since filing Aug 20, 2026: -7.6%SPY +2.3% · excess -9.9%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0002043379-26-000012, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Aug 19, 2026SOpen-market sale
Class A Common Stock10b5-1
-373$202.61$76k16,714Aug 20, 2026

Related signals

Other insiders at APPFOLIO INC and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
52Moderate
APPFsell 510b5-1
APPFOLIO INC
Maurice J Duca
owner
$2.2M
9,856 shares
-100%
42Moderate
APPFsell 510b5-1
APPFOLIO INC
Maurice J Duca
owner
$1.6M
8,056 shares
-25%
52Moderate
APPFsell 510b5-1
APPFOLIO INC
Maurice J Duca
owner
$1.5M
7,001 shares
-62%
42Moderate
APPFsell 510b5-1
APPFOLIO INC
Maurice J Duca
owner
$3.2M
15,800 shares
-41%
32Weak
APPFsell 510b5-1
APPFOLIO INC
Maurice J Duca
owner
$1.1M
5,600 shares
-10%
36Weak
APPFsell 510b5-1
APPFOLIO INC
William Shane Trigg
Chief Executive Officer
$422k
2,057 shares
-3%
42Moderate
APPFsell 510b5-1
APPFOLIO INC
Maurice J Duca
owner
$2.9M
14,707 shares
-32%
42Moderate
APPFsell 510b5-1
APPFOLIO INC
Maurice J Duca
owner
$1.3M
6,693 shares
-39%
42Moderate
APPFsell 510b5-1
APPFOLIO INC
Maurice J Duca
owner
$3.2M
15,958 shares
-30%
32Weak
APPFsell 510b5-1
APPFOLIO INC
Maurice J Duca
owner
$1.1M
5,442 shares
-7%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Timothy Mathias Eaton sold $76k of APPF | InsiderTell