Maurice J Duca sold $2.2M of APPF
owner at APPFOLIO INC. 9,856 shares at an average of $218.87, traded Aug 20, 2026, filed Aug 24, 2026.
Score components
- +12Role10% owner
- +25Trade size$2.2M at market
- +20Share of holdings soldSold 100% of holdings
- +15Cluster5 insiders selling within 14 days
- -2010b5-1 planPre-scheduled under a 10b5-1 plan
What happened after comparable sells
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0000938333-26-000023, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Aug 20, 2026 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -178 | $215.37 | $38k | 9,646 | Aug 24, 2026 |
| Aug 20, 2026 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -198 | $216.44 | $43k | 9,448 | Aug 24, 2026 |
| Aug 20, 2026 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -452 | $217.68 | $98k | 8,996 | Aug 24, 2026 |
| Aug 20, 2026 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -551 | $218.46 | $120k | 8,445 | Aug 24, 2026 |
| Aug 20, 2026 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -199 | $219.35 | $44k | 8,246 | Aug 24, 2026 |
| Aug 20, 2026 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -22 | $220.06 | $4,841 | 8,224 | Aug 24, 2026 |
| Aug 20, 2026 | SOpen-market sale Class A Common Stockindirect: By Pension Trust10b5-1 | -622 | $215.37 | $134k | 38,910 | Aug 24, 2026 |
| Aug 20, 2026 | SOpen-market sale Class A Common Stockindirect: By Pension Trust10b5-1 | -702 | $216.43 | $152k | 38,208 | Aug 24, 2026 |
| Aug 20, 2026 | SOpen-market sale Class A Common Stockindirect: By Pension Trust10b5-1 | -1,550 | $217.67 | $337k | 36,658 | Aug 24, 2026 |
| Aug 20, 2026 | SOpen-market sale Class A Common Stockindirect: By Pension Trust10b5-1 | -1,947 | $218.45 | $425k | 34,711 | Aug 24, 2026 |
| Aug 20, 2026 | SOpen-market sale Class A Common Stockindirect: By Pension Trust10b5-1 | -701 | $219.35 | $154k | 34,010 | Aug 24, 2026 |
| Aug 20, 2026 | SOpen-market sale Class A Common Stockindirect: By Pension Trust10b5-1 | -78 | $220.06 | $17k | 33,932 | Aug 24, 2026 |
| Aug 21, 2026 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -8 | $214.71 | $1,718 | 8,216 | Aug 24, 2026 |
| Aug 21, 2026 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -17 | $216.38 | $3,678 | 8,199 | Aug 24, 2026 |
| Aug 21, 2026 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -8 | $218.14 | $1,745 | 8,191 | Aug 24, 2026 |
| Aug 21, 2026 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -35 | $221.41 | $7,749 | 8,156 | Aug 24, 2026 |
| Aug 21, 2026 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -94 | $222.42 | $21k | 8,062 | Aug 24, 2026 |
| Aug 21, 2026 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -62 | $224.14 | $14k | 8,000 | Aug 24, 2026 |
| Aug 21, 2026 | SOpen-market sale Class A Common Stockindirect: By Pension Trust10b5-1 | -92 | $214.73 | $20k | 33,840 | Aug 24, 2026 |
| Aug 21, 2026 | SOpen-market sale Class A Common Stockindirect: By Pension Trust10b5-1 | -183 | $216.38 | $40k | 33,657 | Aug 24, 2026 |
| Aug 21, 2026 | SOpen-market sale Class A Common Stockindirect: By Pension Trust10b5-1 | -92 | $218.14 | $20k | 33,565 | Aug 24, 2026 |
| Aug 21, 2026 | SOpen-market sale Class A Common Stockindirect: By Pension Trust10b5-1 | -365 | $221.37 | $81k | 33,200 | Aug 24, 2026 |
| Aug 21, 2026 | SOpen-market sale Class A Common Stockindirect: By Pension Trust10b5-1 | -1,006 | $222.43 | $224k | 32,194 | Aug 24, 2026 |
| Aug 21, 2026 | SOpen-market sale Class A Common Stockindirect: By Pension Trust10b5-1 | -694 | $224.13 | $156k | 31,500 | Aug 24, 2026 |
Related signals
Other insiders at APPFOLIO INC and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 42Moderate | APPFOLIO INC | Maurice J Duca owner | $1.6M 8,056 shares | -25% | |
| 52Moderate | APPFOLIO INC | Maurice J Duca owner | $1.5M 7,001 shares | -62% | |
| 25Weak | APPFOLIO INC | Timothy Mathias Eaton Chief Financial Officer | $76k 373 shares | -2% | |
| 42Moderate | APPFOLIO INC | Maurice J Duca owner | $3.2M 15,800 shares | -41% | |
| 32Weak | APPFOLIO INC | Maurice J Duca owner | $1.1M 5,600 shares | -10% | |
| 36Weak | APPFOLIO INC | William Shane Trigg Chief Executive Officer | $422k 2,057 shares | -3% | |
| 42Moderate | APPFOLIO INC | Maurice J Duca owner | $2.9M 14,707 shares | -32% | |
| 42Moderate | APPFOLIO INC | Maurice J Duca owner | $1.3M 6,693 shares | -39% | |
| 42Moderate | APPFOLIO INC | Maurice J Duca owner | $3.2M 15,958 shares | -30% | |
| 32Weak | APPFOLIO INC | Maurice J Duca owner | $1.1M 5,442 shares | -7% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.