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sellWeak cluster of 510b5-1 plan

William Shane Trigg sold $422k of APPF

Chief Executive Officer at APPFOLIO INC. 2,057 shares at an average of $205.00, traded Aug 14, 2026, filed Aug 17, 2026.

Warning score
36
Value
$422k
2,057 shares
Holdings after
70,772
-3% from before
From 52-week low
+42%
low $143.34, close $204.21
From 52-week high
-29%
high $286.46, as of Aug 14, 2026

Score components

  • Role
    CEO
    +25
  • Trade size
    $422k at market
    +16
  • Share of holdings sold
    Sold 2.8% of holdings
    0
  • Cluster
    5 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

APPFOct 13, 2026 · close 199.03
Since filing Aug 17, 2026: +1.6%SPY +0.9% · excess +0.6%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001837400-26-000014, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Aug 14, 2026SOpen-market sale
Class A Common Stock10b5-1
-2,057$205.00$422k70,772Aug 17, 2026

Related signals

Other insiders at APPFOLIO INC and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
52Moderate
APPFsell 510b5-1
APPFOLIO INC
Maurice J Duca
owner
$2.2M
9,856 shares
-100%
42Moderate
APPFsell 510b5-1
APPFOLIO INC
Maurice J Duca
owner
$1.6M
8,056 shares
-25%
52Moderate
APPFsell 510b5-1
APPFOLIO INC
Maurice J Duca
owner
$1.5M
7,001 shares
-62%
25Weak
APPFsell 510b5-1
APPFOLIO INC
Timothy Mathias Eaton
Chief Financial Officer
$76k
373 shares
-2%
42Moderate
APPFsell 510b5-1
APPFOLIO INC
Maurice J Duca
owner
$3.2M
15,800 shares
-41%
32Weak
APPFsell 510b5-1
APPFOLIO INC
Maurice J Duca
owner
$1.1M
5,600 shares
-10%
42Moderate
APPFsell 510b5-1
APPFOLIO INC
Maurice J Duca
owner
$2.9M
14,707 shares
-32%
42Moderate
APPFsell 510b5-1
APPFOLIO INC
Maurice J Duca
owner
$1.3M
6,693 shares
-39%
42Moderate
APPFsell 510b5-1
APPFOLIO INC
Maurice J Duca
owner
$3.2M
15,958 shares
-30%
32Weak
APPFsell 510b5-1
APPFOLIO INC
Maurice J Duca
owner
$1.1M
5,442 shares
-7%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

William Shane Trigg sold $422k of APPF | InsiderTell