sellModerate cluster of 510b5-1 plan
Maurice J Duca sold $3.2M of APPF
owner at APPFOLIO INC. 15,958 shares at an average of $199.22, traded Aug 10, 2026, filed Aug 12, 2026.
Warning score
42Value
$3.2M
15,958 shares
Holdings after
78,574
-30% from before
From 52-week low
+39%
low $143.34, close $199.54
From 52-week high
-30%
high $286.46, as of Aug 10, 2026
Score components
- +12Role10% owner
- +25Trade size$3.2M at market
- +10Share of holdings soldSold 30% of holdings
- +15Cluster5 insiders selling within 14 days
- -2010b5-1 planPre-scheduled under a 10b5-1 plan
What happened after comparable sells
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
APPFOct 9, 2026 · close 202.20
Since filing Aug 12, 2026: +2.8%SPY +1.0% · excess +1.7%
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0000938333-26-000013, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Aug 10, 2026 | SOpen-market sale Class A Common Stock10b5-1 | -229 | $195.57 | $45k | 52,433 | Aug 12, 2026 |
| Aug 10, 2026 | SOpen-market sale Class A Common Stock10b5-1 | -327 | $196.80 | $64k | 52,106 | Aug 12, 2026 |
| Aug 10, 2026 | SOpen-market sale Class A Common Stock10b5-1 | -916 | $197.97 | $181k | 51,190 | Aug 12, 2026 |
| Aug 10, 2026 | SOpen-market sale Class A Common Stock10b5-1 | -1,102 | $198.88 | $219k | 50,088 | Aug 12, 2026 |
| Aug 10, 2026 | SOpen-market sale Class A Common Stock10b5-1 | -926 | $199.62 | $185k | 49,162 | Aug 12, 2026 |
| Aug 10, 2026 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -104 | $195.57 | $20k | 22,520 | Aug 12, 2026 |
| Aug 10, 2026 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -146 | $196.80 | $29k | 22,374 | Aug 12, 2026 |
| Aug 10, 2026 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -419 | $197.97 | $83k | 21,955 | Aug 12, 2026 |
| Aug 10, 2026 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -507 | $198.88 | $101k | 21,448 | Aug 12, 2026 |
| Aug 10, 2026 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -424 | $199.62 | $85k | 21,024 | Aug 12, 2026 |
| Aug 10, 2026 | SOpen-market sale Class A Common Stockindirect: By Pension Trust10b5-1 | -367 | $195.57 | $72k | 83,965 | Aug 12, 2026 |
| Aug 10, 2026 | SOpen-market sale Class A Common Stockindirect: By Pension Trust10b5-1 | -527 | $196.80 | $104k | 83,438 | Aug 12, 2026 |
| Aug 10, 2026 | SOpen-market sale Class A Common Stockindirect: By Pension Trust10b5-1 | -1,465 | $197.97 | $290k | 81,973 | Aug 12, 2026 |
| Aug 10, 2026 | SOpen-market sale Class A Common Stockindirect: By Pension Trust10b5-1 | -1,760 | $198.88 | $350k | 80,213 | Aug 12, 2026 |
| Aug 10, 2026 | SOpen-market sale Class A Common Stockindirect: By Pension Trust10b5-1 | -1,481 | $199.62 | $296k | 78,732 | Aug 12, 2026 |
| Aug 11, 2026 | SOpen-market sale Class A Common Stock10b5-1 | -97 | $195.72 | $19k | 49,065 | Aug 12, 2026 |
| Aug 11, 2026 | SOpen-market sale Class A Common Stock10b5-1 | -97 | $196.49 | $19k | 48,968 | Aug 12, 2026 |
| Aug 11, 2026 | SOpen-market sale Class A Common Stock10b5-1 | -131 | $197.87 | $26k | 48,837 | Aug 12, 2026 |
| Aug 11, 2026 | SOpen-market sale Class A Common Stock10b5-1 | -296 | $199.39 | $59k | 48,541 | Aug 12, 2026 |
| Aug 11, 2026 | SOpen-market sale Class A Common Stock10b5-1 | -1,108 | $200.70 | $222k | 47,433 | Aug 12, 2026 |
| Aug 11, 2026 | SOpen-market sale Class A Common Stock10b5-1 | -810 | $201.65 | $163k | 46,623 | Aug 12, 2026 |
| Aug 11, 2026 | SOpen-market sale Class A Common Stock10b5-1 | -961 | $202.65 | $195k | 45,662 | Aug 12, 2026 |
| Aug 11, 2026 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -45 | $195.72 | $8,807 | 20,979 | Aug 12, 2026 |
| Aug 11, 2026 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -45 | $196.49 | $8,842 | 20,934 | Aug 12, 2026 |
| Aug 11, 2026 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -60 | $197.87 | $12k | 20,874 | Aug 12, 2026 |
| Aug 11, 2026 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -135 | $199.39 | $27k | 20,739 | Aug 12, 2026 |
| Aug 11, 2026 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -505 | $200.70 | $101k | 20,234 | Aug 12, 2026 |
| Aug 11, 2026 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -370 | $201.65 | $75k | 19,864 | Aug 12, 2026 |
| Aug 11, 2026 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -440 | $202.65 | $89k | 19,424 | Aug 12, 2026 |
| Aug 11, 2026 | SOpen-market sale Class A Common Stockindirect: By Pension Trust10b5-1 | -158 | $195.72 | $31k | 78,574 | Aug 12, 2026 |
Related signals
Other insiders at APPFOLIO INC and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 52Moderate | APPFOLIO INC | Maurice J Duca owner | $2.2M 9,856 shares | -100% | |
| 42Moderate | APPFOLIO INC | Maurice J Duca owner | $1.6M 8,056 shares | -25% | |
| 52Moderate | APPFOLIO INC | Maurice J Duca owner | $1.5M 7,001 shares | -62% | |
| 25Weak | APPFOLIO INC | Timothy Mathias Eaton Chief Financial Officer | $76k 373 shares | -2% | |
| 42Moderate | APPFOLIO INC | Maurice J Duca owner | $3.2M 15,800 shares | -41% | |
| 32Weak | APPFOLIO INC | Maurice J Duca owner | $1.1M 5,600 shares | -10% | |
| 36Weak | APPFOLIO INC | William Shane Trigg Chief Executive Officer | $422k 2,057 shares | -3% | |
| 42Moderate | APPFOLIO INC | Maurice J Duca owner | $2.9M 14,707 shares | -32% | |
| 42Moderate | APPFOLIO INC | Maurice J Duca owner | $1.3M 6,693 shares | -39% | |
| 32Weak | APPFOLIO INC | Maurice J Duca owner | $1.1M 5,442 shares | -7% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.