Maurice J Duca sold $1.5M of APPF
owner at APPFOLIO INC. 7,001 shares at an average of $213.52, traded Aug 19, 2026, filed Aug 20, 2026.
Score components
- +12Role10% owner
- +25Trade size$1.5M at market
- +20Share of holdings soldSold 62% of holdings
- +15Cluster5 insiders selling within 14 days
- -2010b5-1 planPre-scheduled under a 10b5-1 plan
What happened after comparable sells
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0000938333-26-000022, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Aug 19, 2026 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -219 | $212.64 | $47k | 11,006 | Aug 20, 2026 |
| Aug 19, 2026 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -584 | $213.78 | $125k | 10,422 | Aug 20, 2026 |
| Aug 19, 2026 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -510 | $214.94 | $110k | 9,912 | Aug 20, 2026 |
| Aug 19, 2026 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -88 | $215.60 | $19k | 9,824 | Aug 20, 2026 |
| Aug 19, 2026 | SOpen-market sale Class A Common Stockindirect: By Pension Trust10b5-1 | -78 | $202.61 | $16k | 45,054 | Aug 20, 2026 |
| Aug 19, 2026 | SOpen-market sale Class A Common Stockindirect: By Pension Trust10b5-1 | -78 | $203.98 | $16k | 44,976 | Aug 20, 2026 |
| Aug 19, 2026 | SOpen-market sale Class A Common Stockindirect: By Pension Trust10b5-1 | -132 | $206.45 | $27k | 44,844 | Aug 20, 2026 |
| Aug 19, 2026 | SOpen-market sale Class A Common Stockindirect: By Pension Trust10b5-1 | -23 | $207.27 | $4,767 | 44,821 | Aug 20, 2026 |
| Aug 19, 2026 | SOpen-market sale Class A Common Stockindirect: By Pension Trust10b5-1 | -156 | $209.12 | $33k | 44,665 | Aug 20, 2026 |
| Aug 19, 2026 | SOpen-market sale Class A Common Stockindirect: By Pension Trust10b5-1 | -234 | $211.18 | $49k | 44,431 | Aug 20, 2026 |
| Aug 19, 2026 | SOpen-market sale Class A Common Stockindirect: By Pension Trust10b5-1 | -781 | $212.64 | $166k | 43,650 | Aug 20, 2026 |
| Aug 19, 2026 | SOpen-market sale Class A Common Stockindirect: By Pension Trust10b5-1 | -2,005 | $213.78 | $429k | 41,645 | Aug 20, 2026 |
| Aug 19, 2026 | SOpen-market sale Class A Common Stockindirect: By Pension Trust10b5-1 | -1,801 | $214.94 | $387k | 39,844 | Aug 20, 2026 |
| Aug 19, 2026 | SOpen-market sale Class A Common Stockindirect: By Pension Trust10b5-1 | -312 | $215.60 | $67k | 39,532 | Aug 20, 2026 |
Related signals
Other insiders at APPFOLIO INC and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 52Moderate | APPFOLIO INC | Maurice J Duca owner | $2.2M 9,856 shares | -100% | |
| 42Moderate | APPFOLIO INC | Maurice J Duca owner | $1.6M 8,056 shares | -25% | |
| 25Weak | APPFOLIO INC | Timothy Mathias Eaton Chief Financial Officer | $76k 373 shares | -2% | |
| 42Moderate | APPFOLIO INC | Maurice J Duca owner | $3.2M 15,800 shares | -41% | |
| 32Weak | APPFOLIO INC | Maurice J Duca owner | $1.1M 5,600 shares | -10% | |
| 36Weak | APPFOLIO INC | William Shane Trigg Chief Executive Officer | $422k 2,057 shares | -3% | |
| 42Moderate | APPFOLIO INC | Maurice J Duca owner | $2.9M 14,707 shares | -32% | |
| 42Moderate | APPFOLIO INC | Maurice J Duca owner | $1.3M 6,693 shares | -39% | |
| 42Moderate | APPFOLIO INC | Maurice J Duca owner | $3.2M 15,958 shares | -30% | |
| 32Weak | APPFOLIO INC | Maurice J Duca owner | $1.1M 5,442 shares | -7% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.