sellModerate cluster of 510b5-1 plan
Maurice J Duca sold $1.6M of APPF
owner at APPFOLIO INC. 8,056 shares at an average of $203.53, traded Aug 18, 2026, filed Aug 20, 2026.
Warning score
42Value
$1.6M
8,056 shares
Holdings after
11,225
-25% from before
From 52-week low
+42%
low $143.34, close $203.95
From 52-week high
-29%
high $286.46, as of Aug 18, 2026
Score components
- +12Role10% owner
- +25Trade size$1.6M at market
- +10Share of holdings soldSold 25% of holdings
- +15Cluster5 insiders selling within 14 days
- -2010b5-1 planPre-scheduled under a 10b5-1 plan
What happened after comparable sells
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
APPFOct 13, 2026 · close 199.03
Since filing Aug 20, 2026: -9.1%SPY +2.3% · excess -11.3%
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0000938333-26-000021, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Aug 18, 2026 | SOpen-market sale Class A Common Stock10b5-1 | -15 | $197.84 | $2,968 | 31,647 | Aug 20, 2026 |
| Aug 18, 2026 | SOpen-market sale Class A Common Stock10b5-1 | -18 | $198.89 | $3,580 | 31,629 | Aug 20, 2026 |
| Aug 18, 2026 | SOpen-market sale Class A Common Stock10b5-1 | -42 | $200.29 | $8,412 | 31,587 | Aug 20, 2026 |
| Aug 18, 2026 | SOpen-market sale Class A Common Stock10b5-1 | -64 | $201.49 | $13k | 31,523 | Aug 20, 2026 |
| Aug 18, 2026 | SOpen-market sale Class A Common Stock10b5-1 | -41 | $202.77 | $8,314 | 31,482 | Aug 20, 2026 |
| Aug 18, 2026 | SOpen-market sale Class A Common Stock10b5-1 | -314 | $203.87 | $64k | 31,168 | Aug 20, 2026 |
| Aug 18, 2026 | SOpen-market sale Class A Common Stock10b5-1 | -113 | $204.98 | $23k | 31,055 | Aug 20, 2026 |
| Aug 18, 2026 | SOpen-market sale Class A Common Stock10b5-1 | -50 | $205.95 | $10k | 31,005 | Aug 20, 2026 |
| Aug 18, 2026 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -35 | $197.81 | $6,923 | 12,989 | Aug 20, 2026 |
| Aug 18, 2026 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -45 | $198.90 | $8,951 | 12,944 | Aug 20, 2026 |
| Aug 18, 2026 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -102 | $200.29 | $20k | 12,842 | Aug 20, 2026 |
| Aug 18, 2026 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -160 | $201.49 | $32k | 12,682 | Aug 20, 2026 |
| Aug 18, 2026 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -100 | $202.77 | $20k | 12,582 | Aug 20, 2026 |
| Aug 18, 2026 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -755 | $203.88 | $154k | 11,827 | Aug 20, 2026 |
| Aug 18, 2026 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -281 | $204.98 | $58k | 11,546 | Aug 20, 2026 |
| Aug 18, 2026 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -122 | $205.95 | $25k | 11,424 | Aug 20, 2026 |
| Aug 18, 2026 | SOpen-market sale Class A Common Stockindirect: By Pension Trust10b5-1 | -123 | $197.80 | $24k | 50,609 | Aug 20, 2026 |
| Aug 18, 2026 | SOpen-market sale Class A Common Stockindirect: By Pension Trust10b5-1 | -164 | $198.90 | $33k | 50,445 | Aug 20, 2026 |
| Aug 18, 2026 | SOpen-market sale Class A Common Stockindirect: By Pension Trust10b5-1 | -356 | $200.29 | $71k | 50,089 | Aug 20, 2026 |
| Aug 18, 2026 | SOpen-market sale Class A Common Stockindirect: By Pension Trust10b5-1 | -576 | $201.49 | $116k | 49,513 | Aug 20, 2026 |
| Aug 18, 2026 | SOpen-market sale Class A Common Stockindirect: By Pension Trust10b5-1 | -359 | $202.77 | $73k | 49,154 | Aug 20, 2026 |
| Aug 18, 2026 | SOpen-market sale Class A Common Stockindirect: By Pension Trust10b5-1 | -2,588 | $203.88 | $528k | 46,566 | Aug 20, 2026 |
| Aug 18, 2026 | SOpen-market sale Class A Common Stockindirect: By Pension Trust10b5-1 | -1,000 | $204.98 | $205k | 45,566 | Aug 20, 2026 |
| Aug 18, 2026 | SOpen-market sale Class A Common Stockindirect: By Pension Trust10b5-1 | -434 | $205.95 | $89k | 45,132 | Aug 20, 2026 |
| Aug 19, 2026 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -22 | $202.61 | $4,457 | 11,402 | Aug 20, 2026 |
| Aug 19, 2026 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -22 | $203.98 | $4,488 | 11,380 | Aug 20, 2026 |
| Aug 19, 2026 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -38 | $206.46 | $7,845 | 11,342 | Aug 20, 2026 |
| Aug 19, 2026 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -7 | $207.27 | $1,451 | 11,335 | Aug 20, 2026 |
| Aug 19, 2026 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -44 | $209.12 | $9,201 | 11,291 | Aug 20, 2026 |
| Aug 19, 2026 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -66 | $211.18 | $14k | 11,225 | Aug 20, 2026 |
Related signals
Other insiders at APPFOLIO INC and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 52Moderate | APPFOLIO INC | Maurice J Duca owner | $2.2M 9,856 shares | -100% | |
| 52Moderate | APPFOLIO INC | Maurice J Duca owner | $1.5M 7,001 shares | -62% | |
| 25Weak | APPFOLIO INC | Timothy Mathias Eaton Chief Financial Officer | $76k 373 shares | -2% | |
| 42Moderate | APPFOLIO INC | Maurice J Duca owner | $3.2M 15,800 shares | -41% | |
| 32Weak | APPFOLIO INC | Maurice J Duca owner | $1.1M 5,600 shares | -10% | |
| 36Weak | APPFOLIO INC | William Shane Trigg Chief Executive Officer | $422k 2,057 shares | -3% | |
| 42Moderate | APPFOLIO INC | Maurice J Duca owner | $2.9M 14,707 shares | -32% | |
| 42Moderate | APPFOLIO INC | Maurice J Duca owner | $1.3M 6,693 shares | -39% | |
| 42Moderate | APPFOLIO INC | Maurice J Duca owner | $3.2M 15,958 shares | -30% | |
| 32Weak | APPFOLIO INC | Maurice J Duca owner | $1.1M 5,442 shares | -7% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.