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sellNotable cluster of 5

Deborah Black sold $562k of NOW

director at ServiceNow, Inc.. 598 shares at an average of $940.23, traded Apr 25, 2025, filed Apr 29, 2025.

Warning score
69
Value
$562k
598 shares
Holdings after
428
-58% from before
From 52-week low
+31%
low $144.33, close $189.05
From 52-week high
-19%
high $234.08, as of Apr 25, 2025

Score components

  • Role
    Director
    +15
  • Trade size
    $562k at market
    +19
  • Share of holdings sold
    Sold 58% of holdings
    +20
  • Cluster
    5 insiders selling within 14 days
    +15

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

NOWOct 9, 2026 · close 140.86
Since filing Apr 29, 2025: -25.3%SPY +42.8% · excess -68.1%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001373715-25-000129, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Apr 25, 2025SOpen-market sale
Common Stock
-598$940.23$562k428Apr 29, 2025

Related signals

Other insiders at ServiceNow, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
33Weak
NOWsell 210b5-1
ServiceNow, Inc.
Jacqueline P Canney
Chief People & AI Enblmt. Off.
$1.1M
7,847 shares
-21%
47Moderate
NOWsell 2
ServiceNow, Inc.
Paul Fipps
President, Global Customer Ops
$301k
2,034 shares
-10%
24Weak
NOWsell 710b5-1
ServiceNow, Inc.
Kevin Thomas McBride
Principal Accounting Officer
$283k
280 shares
-6%
21Weak
NOWsell 910b5-1
ServiceNow, Inc.
Jacqueline P Canney
Chief People & AI Enblmt. Off.
$148k
145 shares
-5%
50Moderate
NOWsell 910b5-1
ServiceNow, Inc.
William R McDermott
Chairman & CEO
$2.1M
2,050 shares
-24%
23Weak
NOWsell 910b5-1
ServiceNow, Inc.
Anita M Sands
director
$250k
248 shares
-2%
50Moderate
NOWsell 910b5-1
ServiceNow, Inc.
Nicholas Tzitzon
Vice Chairman
$1.2M
1,171 shares
-28%
27Weak
NOWsell 1010b5-1
ServiceNow, Inc.
Teresa Briggs
director
$217k
214 shares
-10%
27Weak
NOWsell 1010b5-1
ServiceNow, Inc.
Anita M Sands
director
$434k
428 shares
-4%
47Moderate
NOWsell 1010b5-1
ServiceNow, Inc.
Frederic B Luddy
director
$428k
428 shares
-57%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Deborah Black sold $562k of NOW | InsiderTell