Frederic B Luddy sold $428k of NOW
director at ServiceNow, Inc.. 428 shares at an average of $1,000.00, traded May 23, 2025, filed May 27, 2025.
Score components
- +15RoleDirector
- +17Trade size$428k at market
- +20Share of holdings soldSold 57% of holdings
- +15Cluster10 insiders selling within 14 days
- -2010b5-1 planPre-scheduled under a 10b5-1 plan
What happened after comparable sells
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0001373715-25-000219, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| May 22, 2025 | AGrant or award Common Stock10b5-1 | +319 | $0.00 | $0 | 747 | May 27, 2025 |
| May 23, 2025 | SOpen-market sale Common Stock10b5-1 | -428 | $1,000.00 | $428k | 319 | May 27, 2025 |
Related signals
Other insiders at ServiceNow, Inc. and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 33Weak | ServiceNow, Inc. | Jacqueline P Canney Chief People & AI Enblmt. Off. | $1.1M 7,847 shares | -21% | |
| 47Moderate | ServiceNow, Inc. | Paul Fipps President, Global Customer Ops | $301k 2,034 shares | -10% | |
| 55Moderate | ServiceNow, Inc. | William R McDermott Chairman & CEO | $5.3M 5,825 shares | -47% | |
| 45Moderate | ServiceNow, Inc. | Russell S Elmer General Counsel | $1.5M 1,698 shares | -28% | |
| 80Strong | ServiceNow, Inc. | Paul Fipps President, Global Customer Ops | $1.3M 1,452 shares | -76% | |
| 50Moderate | ServiceNow, Inc. | William R McDermott Chairman & CEO | $1.4M 1,585 shares | -11% | |
| 30Weak | ServiceNow, Inc. | Jacqueline P Canney Chief People & AI Enblmt. Off. | $1.4M 1,562 shares | -34% | |
| 32Weak | ServiceNow, Inc. | Gina Mastantuono President and CFO | $1.5M 1,762 shares | -13% | |
| 8Weak | ServiceNow, Inc. | Kevin Thomas McBride Principal Accounting Officer | $238k 280 shares | -6% | |
| 23Weak | ServiceNow, Inc. | Paul Edward Chamberlain director | $258k 300 shares | -3% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.