Maurice J Duca sold $1.7M of APPF
owner at APPFOLIO INC. 5,600 shares at an average of $298.39, traded Aug 1, 2025, filed Aug 5, 2025.
Score components
- +12Role10% owner
- +25Trade size$1.7M at market
- 0Share of holdings soldSold 6.5% of holdings
- +15Cluster3 insiders selling within 14 days
- -2010b5-1 planPre-scheduled under a 10b5-1 plan
What happened after comparable sells
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0001415889-25-021134, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Aug 1, 2025 | SOpen-market sale Class A Common Stock10b5-1 | -100 | $283.00 | $28k | 85,695 | Aug 5, 2025 |
| Aug 1, 2025 | SOpen-market sale Class A Common Stock10b5-1 | -200 | $285.41 | $57k | 85,495 | Aug 5, 2025 |
| Aug 1, 2025 | SOpen-market sale Class A Common Stock10b5-1 | -100 | $291.22 | $29k | 85,395 | Aug 5, 2025 |
| Aug 1, 2025 | SOpen-market sale Class A Common Stock10b5-1 | -100 | $297.05 | $30k | 85,295 | Aug 5, 2025 |
| Aug 1, 2025 | SOpen-market sale Class A Common Stock10b5-1 | -300 | $298.83 | $90k | 84,995 | Aug 5, 2025 |
| Aug 1, 2025 | SOpen-market sale Class A Common Stock10b5-1 | -300 | $300.42 | $90k | 84,695 | Aug 5, 2025 |
| Aug 1, 2025 | SOpen-market sale Class A Common Stock10b5-1 | -300 | $302.23 | $91k | 84,395 | Aug 5, 2025 |
| Aug 1, 2025 | SOpen-market sale Class A Common Stock10b5-1 | -100 | $303.68 | $30k | 84,295 | Aug 5, 2025 |
| Aug 1, 2025 | SOpen-market sale Class A Common Stock10b5-1 | -300 | $305.26 | $92k | 83,995 | Aug 5, 2025 |
| Aug 1, 2025 | SOpen-market sale Class A Common Stock10b5-1 | -400 | $306.49 | $123k | 83,595 | Aug 5, 2025 |
| Aug 1, 2025 | SOpen-market sale Class A Common Stock10b5-1 | -200 | $307.33 | $61k | 83,395 | Aug 5, 2025 |
| Aug 1, 2025 | SOpen-market sale Class A Common Stock10b5-1 | -100 | $310.78 | $31k | 83,295 | Aug 5, 2025 |
| Aug 1, 2025 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -100 | $283.00 | $28k | 59,900 | Aug 5, 2025 |
| Aug 1, 2025 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -200 | $285.41 | $57k | 59,700 | Aug 5, 2025 |
| Aug 1, 2025 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -100 | $297.05 | $30k | 59,600 | Aug 5, 2025 |
| Aug 1, 2025 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -200 | $299.11 | $60k | 59,400 | Aug 5, 2025 |
| Aug 1, 2025 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -100 | $300.68 | $30k | 59,300 | Aug 5, 2025 |
| Aug 1, 2025 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -200 | $302.27 | $60k | 59,100 | Aug 5, 2025 |
| Aug 1, 2025 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -100 | $303.70 | $30k | 59,000 | Aug 5, 2025 |
| Aug 1, 2025 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -400 | $305.48 | $122k | 58,600 | Aug 5, 2025 |
| Aug 1, 2025 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -300 | $306.91 | $92k | 58,300 | Aug 5, 2025 |
| Aug 1, 2025 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -100 | $308.18 | $31k | 58,200 | Aug 5, 2025 |
| Aug 1, 2025 | SOpen-market sale Class A Common Stockindirect: By Pension Trust10b5-1 | -1,300 | $291.04 | $378k | 43,700 | Aug 5, 2025 |
Related signals
Other insiders at APPFOLIO INC and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 35Weak | APPFOLIO INC | William Shane Trigg Chief Executive Officer | $1.2M 6,963 shares | -12% | |
| 47Moderate | APPFOLIO INC | Timothy Mathias Eaton Chief Financial Officer | $118k 517 shares | -5% | |
| 44Moderate | APPFOLIO INC | William Shane Trigg Chief Executive Officer | $949k 3,947 shares | -7% | |
| 24Weak | APPFOLIO INC | Evan Pickering General Counsel | $81k 334 shares | -10% | |
| 65Notable | APPFOLIO INC | William Shane Trigg Chief Executive Officer | $1.1M 4,000 shares | -6% | |
| 58Moderate | APPFOLIO INC | Matthew S Mazza Chief Trust Officer | $836k 3,000 shares | -11% | |
| 36Weak | APPFOLIO INC | Janet Kerr director | $713k 2,500 shares | -17% | |
| 32Weak | APPFOLIO INC | Maurice J Duca owner | $1.0M 3,700 shares | -6% | |
| 49Moderate | APPFOLIO INC | Timothy Mathias Eaton Chief Financial Officer | $184k 667 shares | -6% | |
| 37Weak | APPFOLIO INC | Maurice J Duca owner | $3.6M 12,900 shares | -20% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.