Maurice J Duca sold $1.8M of APPF
owner at APPFOLIO INC. 5,600 shares at an average of $321.30, traded Aug 4, 2025, filed Aug 5, 2025.
Score components
- +12Role10% owner
- +25Trade size$1.8M at market
- 0Share of holdings soldSold 6.7% of holdings
- +15Cluster3 insiders selling within 14 days
- -2010b5-1 planPre-scheduled under a 10b5-1 plan
What happened after comparable sells
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
This signal so far: 1m -11.0%, 3m -16.9%, 6m -41.3%.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0001415889-25-021142, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Aug 4, 2025 | SOpen-market sale Class A Common Stock10b5-1 | -500 | $318.41 | $159k | 82,795 | Aug 5, 2025 |
| Aug 4, 2025 | SOpen-market sale Class A Common Stock10b5-1 | -351 | $319.80 | $112k | 82,444 | Aug 5, 2025 |
| Aug 4, 2025 | SOpen-market sale Class A Common Stock10b5-1 | -449 | $320.76 | $144k | 81,995 | Aug 5, 2025 |
| Aug 4, 2025 | SOpen-market sale Class A Common Stock10b5-1 | -400 | $321.87 | $129k | 81,595 | Aug 5, 2025 |
| Aug 4, 2025 | SOpen-market sale Class A Common Stock10b5-1 | -400 | $322.78 | $129k | 81,195 | Aug 5, 2025 |
| Aug 4, 2025 | SOpen-market sale Class A Common Stock10b5-1 | -400 | $324.20 | $130k | 80,795 | Aug 5, 2025 |
| Aug 4, 2025 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -400 | $318.50 | $127k | 57,800 | Aug 5, 2025 |
| Aug 4, 2025 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -200 | $319.72 | $64k | 57,600 | Aug 5, 2025 |
| Aug 4, 2025 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -200 | $320.52 | $64k | 57,400 | Aug 5, 2025 |
| Aug 4, 2025 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -400 | $321.96 | $129k | 57,000 | Aug 5, 2025 |
| Aug 4, 2025 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -300 | $323.03 | $97k | 56,700 | Aug 5, 2025 |
| Aug 4, 2025 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -100 | $323.92 | $32k | 56,600 | Aug 5, 2025 |
| Aug 4, 2025 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -200 | $325.06 | $65k | 56,400 | Aug 5, 2025 |
| Aug 4, 2025 | SOpen-market sale Class A Common Stockindirect: By Pension Trust10b5-1 | -300 | $318.63 | $96k | 43,400 | Aug 5, 2025 |
| Aug 4, 2025 | SOpen-market sale Class A Common Stockindirect: By Pension Trust10b5-1 | -200 | $320.34 | $64k | 43,200 | Aug 5, 2025 |
| Aug 4, 2025 | SOpen-market sale Class A Common Stockindirect: By Pension Trust10b5-1 | -500 | $321.79 | $161k | 42,700 | Aug 5, 2025 |
| Aug 4, 2025 | SOpen-market sale Class A Common Stockindirect: By Pension Trust10b5-1 | -100 | $322.65 | $32k | 42,600 | Aug 5, 2025 |
| Aug 4, 2025 | SOpen-market sale Class A Common Stockindirect: By Pension Trust10b5-1 | -100 | $323.93 | $32k | 42,500 | Aug 5, 2025 |
| Aug 4, 2025 | SOpen-market sale Class A Common Stockindirect: By Pension Trust10b5-1 | -100 | $325.22 | $33k | 42,400 | Aug 5, 2025 |
Related signals
Other insiders at APPFOLIO INC and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 52Moderate | APPFOLIO INC | Maurice J Duca owner | $2.2M 9,856 shares | -100% | |
| 42Moderate | APPFOLIO INC | Maurice J Duca owner | $1.6M 8,056 shares | -25% | |
| 52Moderate | APPFOLIO INC | Maurice J Duca owner | $1.5M 7,001 shares | -62% | |
| 25Weak | APPFOLIO INC | Timothy Mathias Eaton Chief Financial Officer | $76k 373 shares | -2% | |
| 42Moderate | APPFOLIO INC | Maurice J Duca owner | $3.2M 15,800 shares | -41% | |
| 32Weak | APPFOLIO INC | Maurice J Duca owner | $1.1M 5,600 shares | -10% | |
| 36Weak | APPFOLIO INC | William Shane Trigg Chief Executive Officer | $422k 2,057 shares | -3% | |
| 42Moderate | APPFOLIO INC | Maurice J Duca owner | $2.9M 14,707 shares | -32% | |
| 42Moderate | APPFOLIO INC | Maurice J Duca owner | $1.3M 6,693 shares | -39% | |
| 42Moderate | APPFOLIO INC | Maurice J Duca owner | $3.2M 15,958 shares | -30% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.