Maurice J Duca sold $1.7M of APPF
owner at APPFOLIO INC. 5,600 shares at an average of $308.10, traded Aug 6, 2025, filed Aug 8, 2025.
Score components
- +12Role10% owner
- +25Trade size$1.7M at market
- 0Share of holdings soldSold 7.2% of holdings
- +15Cluster3 insiders selling within 14 days
- -2010b5-1 planPre-scheduled under a 10b5-1 plan
What happened after comparable sells
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0001415889-25-021339, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Aug 6, 2025 | SOpen-market sale Class A Common Stock10b5-1 | -300 | $303.51 | $91k | 77,995 | Aug 8, 2025 |
| Aug 6, 2025 | SOpen-market sale Class A Common Stock10b5-1 | -400 | $305.08 | $122k | 77,595 | Aug 8, 2025 |
| Aug 6, 2025 | SOpen-market sale Class A Common Stock10b5-1 | -227 | $306.22 | $70k | 77,368 | Aug 8, 2025 |
| Aug 6, 2025 | SOpen-market sale Class A Common Stock10b5-1 | -400 | $307.44 | $123k | 76,968 | Aug 8, 2025 |
| Aug 6, 2025 | SOpen-market sale Class A Common Stock10b5-1 | -200 | $309.47 | $62k | 76,768 | Aug 8, 2025 |
| Aug 6, 2025 | SOpen-market sale Class A Common Stock10b5-1 | -600 | $310.63 | $186k | 76,168 | Aug 8, 2025 |
| Aug 6, 2025 | SOpen-market sale Class A Common Stock10b5-1 | -216 | $311.64 | $67k | 75,952 | Aug 8, 2025 |
| Aug 6, 2025 | SOpen-market sale Class A Common Stock10b5-1 | -157 | $313.21 | $49k | 75,795 | Aug 8, 2025 |
| Aug 6, 2025 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -200 | $303.28 | $61k | 54,400 | Aug 8, 2025 |
| Aug 6, 2025 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -200 | $304.85 | $61k | 54,200 | Aug 8, 2025 |
| Aug 6, 2025 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -300 | $306.26 | $92k | 53,900 | Aug 8, 2025 |
| Aug 6, 2025 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -300 | $307.42 | $92k | 53,600 | Aug 8, 2025 |
| Aug 6, 2025 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -100 | $308.61 | $31k | 53,500 | Aug 8, 2025 |
| Aug 6, 2025 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -500 | $310.67 | $155k | 53,000 | Aug 8, 2025 |
| Aug 6, 2025 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -100 | $311.82 | $31k | 52,900 | Aug 8, 2025 |
| Aug 6, 2025 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -100 | $313.29 | $31k | 52,800 | Aug 8, 2025 |
| Aug 6, 2025 | SOpen-market sale Class A Common Stockindirect: By Pension Trust10b5-1 | -100 | $303.22 | $30k | 41,000 | Aug 8, 2025 |
| Aug 6, 2025 | SOpen-market sale Class A Common Stockindirect: By Pension Trust10b5-1 | -200 | $304.93 | $61k | 40,800 | Aug 8, 2025 |
| Aug 6, 2025 | SOpen-market sale Class A Common Stockindirect: By Pension Trust10b5-1 | -100 | $306.26 | $31k | 40,700 | Aug 8, 2025 |
| Aug 6, 2025 | SOpen-market sale Class A Common Stockindirect: By Pension Trust10b5-1 | -400 | $307.45 | $123k | 40,300 | Aug 8, 2025 |
| Aug 6, 2025 | SOpen-market sale Class A Common Stockindirect: By Pension Trust10b5-1 | -200 | $310.22 | $62k | 40,100 | Aug 8, 2025 |
| Aug 6, 2025 | SOpen-market sale Class A Common Stockindirect: By Pension Trust10b5-1 | -200 | $311.52 | $62k | 39,900 | Aug 8, 2025 |
| Aug 6, 2025 | SOpen-market sale Class A Common Stockindirect: By Pension Trust10b5-1 | -100 | $313.29 | $31k | 39,800 | Aug 8, 2025 |
Related signals
Other insiders at APPFOLIO INC and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 38Weak | APPFOLIO INC | Timothy Mathias Eaton Chief Financial Officer | $414k 2,585 shares | -13% | |
| 10Weak | APPFOLIO INC | Don Rigler Principal Accounting Officer | $24k 150 shares | -3% | |
| 20Weak | APPFOLIO INC | Evan Pickering General Counsel | $102k 660 shares | -9% | |
| 32Weak | APPFOLIO INC | William Shane Trigg Chief Executive Officer | $547k 3,584 shares | -4% | |
| 37Weak | APPFOLIO INC | Elizabeth Erin Barat Chief People Officer | $313k 1,978 shares | -8% | |
| 35Weak | APPFOLIO INC | William Shane Trigg Chief Executive Officer | $1.2M 6,963 shares | -12% | |
| 47Moderate | APPFOLIO INC | Timothy Mathias Eaton Chief Financial Officer | $118k 517 shares | -5% | |
| 44Moderate | APPFOLIO INC | William Shane Trigg Chief Executive Officer | $949k 3,947 shares | -7% | |
| 24Weak | APPFOLIO INC | Evan Pickering General Counsel | $81k 334 shares | -10% | |
| 65Notable | APPFOLIO INC | William Shane Trigg Chief Executive Officer | $1.1M 4,000 shares | -6% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.