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sellModerate cluster of 410b5-1 plan

William Shane Trigg sold $798k of APPF

Chief Executive Officer at APPFOLIO INC. 3,012 shares at an average of $264.98, traded Aug 15, 2025, filed Aug 19, 2025.

Warning score
42
Value
$798k
3,012 shares
Holdings after
63,556
-5% from before
From 52-week low
+38%
low $192.02, close $265.30
From 52-week high
-17%
high $321.25, as of Aug 15, 2025

Score components

  • Role
    CEO
    +25
  • Trade size
    $798k at market
    +22
  • Share of holdings sold
    Sold 4.5% of holdings
    0
  • Cluster
    4 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

APPFOct 9, 2026 · close 202.20
Since filing Aug 19, 2025: -25.1%SPY +23.3% · excess -48.4%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001433195-25-000126, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Aug 15, 2025SOpen-market sale
Class A Common Stock10b5-1
-3,012$264.98$798k63,556Aug 19, 2025

Related signals

Other insiders at APPFOLIO INC and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
47Moderate
APPFsell 3
APPFOLIO INC
Timothy Mathias Eaton
Chief Financial Officer
$118k
517 shares
-5%
44Moderate
APPFsell 310b5-1
APPFOLIO INC
William Shane Trigg
Chief Executive Officer
$949k
3,947 shares
-7%
24Weak
APPFsell 310b5-1
APPFOLIO INC
Evan Pickering
General Counsel
$81k
334 shares
-10%
65Notable
APPFsell 4
APPFOLIO INC
William Shane Trigg
Chief Executive Officer
$1.1M
4,000 shares
-6%
58Moderate
APPFsell 3
APPFOLIO INC
Matthew S Mazza
Chief Trust Officer
$836k
3,000 shares
-11%
36Weak
APPFsell 510b5-1
APPFOLIO INC
Janet Kerr
director
$713k
2,500 shares
-17%
32Weak
APPFsell 410b5-1
APPFOLIO INC
Maurice J Duca
owner
$1.0M
3,700 shares
-6%
49Moderate
APPFsell 4
APPFOLIO INC
Timothy Mathias Eaton
Chief Financial Officer
$184k
667 shares
-6%
37Weak
APPFsell 310b5-1
APPFOLIO INC
Maurice J Duca
owner
$3.6M
12,900 shares
-20%
32Weak
APPFsell 410b5-1
APPFOLIO INC
Maurice J Duca
owner
$1.3M
4,824 shares
-7%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

William Shane Trigg sold $798k of APPF | InsiderTell