Janet Kerr sold $713k of APPF
director at APPFOLIO INC. 2,500 shares at an average of $285.04, traded Sep 8, 2025, filed Sep 10, 2025.
Score components
- +15RoleDirector
- +21Trade size$713k at market
- +5Share of holdings soldSold 17% of holdings
- +15Cluster5 insiders selling within 14 days
- -2010b5-1 planPre-scheduled under a 10b5-1 plan
What happened after comparable sells
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0001433195-25-000132, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Sep 8, 2025 | SOpen-market sale Class A Common Stockindirect: By Trust10b5-1 | -1,040 | $284.76 | $296k | 13,455 | Sep 10, 2025 |
| Sep 8, 2025 | SOpen-market sale Class A Common Stockindirect: By Trust10b5-1 | -1,460 | $285.24 | $416k | 11,995 | Sep 10, 2025 |
| Sep 9, 2025 | GGift Class A Common Stockindirect: By Trust10b5-1 | -545 | $0.00 | $0 | 11,450 | Sep 10, 2025 |
Related signals
Other insiders at APPFOLIO INC and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 35Weak | APPFOLIO INC | William Shane Trigg Chief Executive Officer | $1.2M 6,963 shares | -12% | |
| 47Moderate | APPFOLIO INC | Timothy Mathias Eaton Chief Financial Officer | $118k 517 shares | -5% | |
| 44Moderate | APPFOLIO INC | William Shane Trigg Chief Executive Officer | $949k 3,947 shares | -7% | |
| 24Weak | APPFOLIO INC | Evan Pickering General Counsel | $81k 334 shares | -10% | |
| 65Notable | APPFOLIO INC | William Shane Trigg Chief Executive Officer | $1.1M 4,000 shares | -6% | |
| 58Moderate | APPFOLIO INC | Matthew S Mazza Chief Trust Officer | $836k 3,000 shares | -11% | |
| 32Weak | APPFOLIO INC | Maurice J Duca owner | $1.0M 3,700 shares | -6% | |
| 49Moderate | APPFOLIO INC | Timothy Mathias Eaton Chief Financial Officer | $184k 667 shares | -6% | |
| 37Weak | APPFOLIO INC | Maurice J Duca owner | $3.6M 12,900 shares | -20% | |
| 42Moderate | APPFOLIO INC | William Shane Trigg Chief Executive Officer | $798k 3,012 shares | -5% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.