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sellWeak10b5-1 plan

Marc Benioff sold $543k of CRM

Chair and CEO at Salesforce, Inc.. 2,250 shares at an average of $241.54, traded Sep 25, 2025, filed Sep 26, 2025.

Warning score
9
Value
$543k
2,250 shares
Holdings after
11,911,571
-0% from before
From 52-week low
+4%
low $229.31, close $238.92
From 52-week high
-34%
high $362.58, as of Sep 25, 2025

Score components

  • Role
    CEO
    +25
  • Trade size
    $543k at market
    +19
  • Share of holdings sold
    Sold 0.0% of holdings
    0
  • Cluster
    No other insider selling within 14 days
    0
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

CRMOct 9, 2026 · close 229.13
Since filing Sep 26, 2025: -5.1%SPY +18.9% · excess -24.0%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001108524-25-000137, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Sep 25, 2025MOption exercise
Common Stock10b5-1
+2,250$161.50$363k11,913,821Sep 26, 2025
Sep 25, 2025SOpen-market sale
Common Stock10b5-1
-931$240.34$224k11,912,890Sep 26, 2025
Sep 25, 2025SOpen-market sale
Common Stock10b5-1
-370$241.40$89k11,912,520Sep 26, 2025
Sep 25, 2025SOpen-market sale
Common Stock10b5-1
-575$242.22$139k11,911,945Sep 26, 2025
Sep 25, 2025SOpen-market sale
Common Stock10b5-1
-178$243.03$43k11,911,767Sep 26, 2025
Sep 25, 2025SOpen-market sale
Common Stock10b5-1
-196$244.20$48k11,911,571Sep 26, 2025
Sep 25, 2025MOption exercise
Non-qualified Stock Option (Right to Buy)derivative10b5-1
-2,250$0.00$058,622Sep 26, 2025

Related signals

Other insiders at Salesforce, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
46Moderate
CRMbuy
Salesforce, Inc.
David Blair Kirk
director
$999k
4,176 shares
+29%
50Moderate
CRMsell
Salesforce, Inc.
Craig Conway
director
$1.2M
4,500 shares
-45%
9Weak
CRMsell10b5-1
Salesforce, Inc.
Marc Benioff
Chair and CEO
$550k
2,250 shares
-0%
9Weak
CRMsell10b5-1
Salesforce, Inc.
Marc Benioff
Chair and CEO
$547k
2,250 shares
-0%
9Weak
CRMsell10b5-1
Salesforce, Inc.
Marc Benioff
Chair and CEO
$553k
2,250 shares
-0%
9Weak
CRMsell10b5-1
Salesforce, Inc.
Marc Benioff
Chair and CEO
$555k
2,250 shares
-0%
9Weak
CRMsell10b5-1
Salesforce, Inc.
Marc Benioff
Chair and CEO
$558k
2,250 shares
-0%
9Weak
CRMsell10b5-1
Salesforce, Inc.
Marc Benioff
Chair and CEO
$553k
2,250 shares
-0%
15Weak
CRMsell10b5-1
Salesforce, Inc.
Marc Benioff
Chair and CEO
$1.1M
4,500 shares
-0%
9Weak
CRMsell10b5-1
Salesforce, Inc.
Marc Benioff
Chair and CEO
$539k
2,250 shares
-0%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Marc Benioff sold $543k of CRM | InsiderTell