Skip to content
buyNotable

David Blair Kirk bought $866k of CRM

director at Salesforce, Inc.. 3,400 shares at an average of $254.66, traded Sep 9, 2025, filed Sep 10, 2025.

Conviction score
66
Value
$866k
3,400 shares
Holdings after
3,824
+802% from before
From 52-week low
+9%
low $229.31, close $249.51
From 52-week high
-31%
high $362.58, as of Sep 9, 2025

Score components

  • Role
    Director
    +15
  • Trade size
    $866k at market
    +23
  • Relative to holdings
    Holdings up 802%
    +10
  • Price context
    9% above the 52-week low; 31% below the 52-week high
    +18
  • Cluster
    No other insider buying within 14 days
    0
  • Repeat buying
    First buy in 90 days
    0
  • Track record
    Too few past buys to judge (0 with prices)
    0

What happened after comparable buys

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m -0.2%, 3m +9.1%, 6m -19.7%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

CRMOct 13, 2026 · close 238.01
Since filing Sep 10, 2025: -0.9%SPY +20.9% · excess -21.8%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001108524-25-000103, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Sep 9, 2025POpen-market purchase
Common Stock
+3,400$254.66$866k3,824Sep 10, 2025
Sep 10, 2025GGift
Common Stockindirect: By Trust
-4,278$0.00$0215Sep 10, 2025
Sep 10, 2025GGift
Common Stock
+4,278$0.00$08,102Sep 10, 2025

Related signals

Other insiders at Salesforce, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
46Moderate
CRMbuy
Salesforce, Inc.
David Blair Kirk
director
$999k
4,176 shares
+29%
50Moderate
CRMsell
Salesforce, Inc.
Craig Conway
director
$1.2M
4,500 shares
-45%
65Notable
CRMbuy 2
Salesforce, Inc.
Laura Alber
director
$500k
2,571 shares
+37%
65Notable
CRMbuy 2
Salesforce, Inc.
David Blair Kirk
director
$500k
2,570 shares
+23%
49Moderate
CRMsell
Salesforce, Inc.
Neelie Kroes
director
$929k
3,893 shares
-35%
51Moderate
CRMbuy 2
Salesforce, Inc.
David Blair Kirk
director
$501k
1,936 shares
+22%
52Moderate
CRMbuy 2
Salesforce, Inc.
G Mason Morfit
director, other
$25M
96,000 shares
+3%
15Weak
CRMsell10b5-1
Salesforce, Inc.
Parker Harris
Co-Founder and CTO, Slack
$32M
134,662 shares
-49%
0Weak
CRMsell10b5-1
Salesforce, Inc.
Marc Benioff
Chair and CEO
$32k
122 shares
-0%
9Weak
CRMsell10b5-1
Salesforce, Inc.
Marc Benioff
Chair and CEO
$581k
2,250 shares
-0%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

David Blair Kirk bought $866k of CRM | InsiderTell