Skip to content
sellWeak cluster of 510b5-1 plan

Eugene Nonko sold $467k of MAX

See Remarks at MediaAlpha, Inc.. 36,300 shares at an average of $12.85, traded Dec 1, 2025, filed Dec 3, 2025.

Warning score
27
Value
$467k
36,300 shares
Holdings after
1,643,220
-3% from before
From 52-week low
+68%
low $7.49, close $12.62
From 52-week high
-7%
high $13.50, as of Dec 1, 2025

Score components

  • Role
    Director
    +15
  • Trade size
    $467k at market
    +17
  • Share of holdings sold
    Sold 3.3% of holdings
    0
  • Cluster
    5 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m -12.3%, 3m -24.7%, 6m -39.1%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

MAXOct 9, 2026 · close 10.09
Since filing Dec 3, 2025: -25.9%SPY +15.0% · excess -40.9%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001818383-25-000166, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Dec 1, 2025SOpen-market sale
Class A Common Stock10b5-1
-5,400$12.60$68k1,090,048Dec 3, 2025
Dec 2, 2025SOpen-market sale
Class A Common Stock10b5-1
-5,400$12.57$68k1,084,648Dec 3, 2025
Dec 3, 2025SOpen-market sale
Class A Common Stock10b5-1
-3,199$13.19$42k1,081,449Dec 3, 2025
Dec 3, 2025SOpen-market sale
Class A Common Stock10b5-1
-2,201$13.64$30k1,079,248Dec 3, 2025
Dec 1, 2025SOpen-market sale
Class A Common Stockindirect: By O.N.E. Holdings,LLC10b5-1
-6,700$12.61$84k1,656,620Dec 3, 2025
Dec 2, 2025SOpen-market sale
Class A Common Stockindirect: By O.N.E. Holdings,LLC10b5-1
-6,700$12.57$84k1,649,920Dec 3, 2025
Dec 3, 2025SOpen-market sale
Class A Common Stockindirect: By O.N.E. Holdings,LLC10b5-1
-3,921$13.20$52k1,645,999Dec 3, 2025
Dec 3, 2025SOpen-market sale
Class A Common Stockindirect: By O.N.E. Holdings,LLC10b5-1
-2,779$13.64$38k1,643,220Dec 3, 2025

Related signals

Other insiders at MediaAlpha, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
16Weak
MAXsell 210b5-1
MediaAlpha, Inc.
Steven Yi
See Remarks
$263k
26,033 shares
-1%
15Weak
MAXsell 410b5-1
MediaAlpha, Inc.
Kuanling Amy Yeh
Chief Technology Officer
$28k
3,000 shares
-1%
21Weak
MAXsell 310b5-1
MediaAlpha, Inc.
Eugene Nonko
See Remarks
$165k
15,468 shares
-2%
21Weak
MAXsell 410b5-1
MediaAlpha, Inc.
Keith Cramer
Chief Revenue Officer
$149k
13,000 shares
-5%
25Weak
MAXsell 410b5-1
MediaAlpha, Inc.
Eugene Nonko
See Remarks
$334k
28,871 shares
-4%
24Weak
MAXsell 410b5-1
MediaAlpha, Inc.
Eugene Nonko
See Remarks
$320k
27,639 shares
-3%
16Weak
MAXsell 410b5-1
MediaAlpha, Inc.
Kuanling Amy Yeh
Chief Technology Officer
$36k
3,000 shares
-1%
26Weak
MAXsell 410b5-1
MediaAlpha, Inc.
Eugene Nonko
See Remarks
$389k
31,335 shares
-4%
29Weak
MAXsell 410b5-1
MediaAlpha, Inc.
Steven Yi
See Remarks
$594k
48,000 shares
-2%
27Weak
MAXsell 410b5-1
MediaAlpha, Inc.
Eugene Nonko
See Remarks
$428k
33,419 shares
-4%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Eugene Nonko sold $467k of MAX | InsiderTell