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sellWeak cluster of 410b5-1 plan

Eugene Nonko sold $419k of MAX

See Remarks at MediaAlpha, Inc.. 36,300 shares at an average of $11.53, traded Jan 12, 2026, filed Jan 14, 2026.

Warning score
26
Value
$419k
36,300 shares
Holdings after
1,522,620
-4% from before
From 52-week low
+54%
low $7.49, close $11.54
From 52-week high
-16%
high $13.71, as of Jan 12, 2026

Score components

  • Role
    Director
    +15
  • Trade size
    $419k at market
    +16
  • Share of holdings sold
    Sold 3.6% of holdings
    0
  • Cluster
    4 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m -37.2%, 3m -15.0%, 6m +24.4%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

MAXOct 13, 2026 · close 10.47
Since filing Jan 14, 2026: -8.2%SPY +13.6% · excess -21.8%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001818383-26-000009, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Jan 12, 2026SOpen-market sale
Class A Common Stock10b5-1
-5,400$11.52$62k992,848Jan 14, 2026
Jan 13, 2026SOpen-market sale
Class A Common Stock10b5-1
-5,400$11.38$61k987,448Jan 14, 2026
Jan 14, 2026SOpen-market sale
Class A Common Stock10b5-1
-5,400$11.70$63k982,048Jan 14, 2026
Jan 12, 2026SOpen-market sale
Class A Common Stockindirect: By O.N.E. Holdings,LLC10b5-1
-6,700$11.52$77k1,536,020Jan 14, 2026
Jan 13, 2026SOpen-market sale
Class A Common Stockindirect: By O.N.E. Holdings,LLC10b5-1
-6,700$11.38$76k1,529,320Jan 14, 2026
Jan 14, 2026SOpen-market sale
Class A Common Stockindirect: By O.N.E. Holdings,LLC10b5-1
-6,700$11.70$78k1,522,620Jan 14, 2026

Related signals

Other insiders at MediaAlpha, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
Pro nowfree Oct 17, 2026
MAXsell 210b5-1
MediaAlpha, Inc.
Steven Yi
See Remarks
$263k
26,033 shares
-1%
15Weak
MAXsell 410b5-1
MediaAlpha, Inc.
Kuanling Amy Yeh
Chief Technology Officer
$28k
3,000 shares
-1%
21Weak
MAXsell 310b5-1
MediaAlpha, Inc.
Eugene Nonko
See Remarks
$165k
15,468 shares
-2%
21Weak
MAXsell 410b5-1
MediaAlpha, Inc.
Keith Cramer
Chief Revenue Officer
$149k
13,000 shares
-5%
25Weak
MAXsell 410b5-1
MediaAlpha, Inc.
Eugene Nonko
See Remarks
$334k
28,871 shares
-4%
24Weak
MAXsell 410b5-1
MediaAlpha, Inc.
Eugene Nonko
See Remarks
$320k
27,639 shares
-3%
16Weak
MAXsell 410b5-1
MediaAlpha, Inc.
Kuanling Amy Yeh
Chief Technology Officer
$36k
3,000 shares
-1%
26Weak
MAXsell 410b5-1
MediaAlpha, Inc.
Eugene Nonko
See Remarks
$389k
31,335 shares
-4%
29Weak
MAXsell 410b5-1
MediaAlpha, Inc.
Steven Yi
See Remarks
$594k
48,000 shares
-2%
27Weak
MAXsell 410b5-1
MediaAlpha, Inc.
Eugene Nonko
See Remarks
$428k
33,419 shares
-4%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Eugene Nonko sold $419k of MAX | InsiderTell