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sellModerate cluster of 410b5-1 plan

Eugene Nonko sold $1.3M of MAX

See Remarks at MediaAlpha, Inc.. 132,203 shares at an average of $10.01, traded Mar 2, 2026, filed Mar 4, 2026.

Warning score
40
Value
$1.3M
132,203 shares
Holdings after
1,381,920
-14% from before
From 52-week low
+42%
low $7.17, close $10.16
From 52-week high
-26%
high $13.71, as of Mar 2, 2026

Score components

  • Role
    Director
    +15
  • Trade size
    $1.3M at market
    +25
  • Share of holdings sold
    Sold 14% of holdings
    +5
  • Cluster
    4 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m -8.7%, 3m -19.1%, 6m +22.2%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

MAXOct 13, 2026 · close 10.47
Since filing Mar 4, 2026: +2.1%SPY +14.4% · excess -12.3%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001818383-26-000057, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Mar 2, 2026SOpen-market sale
Class A Common Stock10b5-1
-48,801$10.01$488k897,742Mar 4, 2026
Mar 3, 2026SOpen-market sale
Class A Common Stock10b5-1
-5,400$10.05$54k892,342Mar 4, 2026
Mar 4, 2026SOpen-market sale
Class A Common Stock10b5-1
-5,400$10.02$54k886,942Mar 4, 2026
Mar 2, 2026SOpen-market sale
Class A Common Stockindirect: By O.N.E. Holdings,LLC10b5-1
-59,202$10.01$592k1,395,320Mar 4, 2026
Mar 3, 2026SOpen-market sale
Class A Common Stockindirect: By O.N.E. Holdings,LLC10b5-1
-6,700$10.05$67k1,388,620Mar 4, 2026
Mar 4, 2026SOpen-market sale
Class A Common Stockindirect: By O.N.E. Holdings,LLC10b5-1
-6,700$10.02$67k1,381,920Mar 4, 2026

Related signals

Other insiders at MediaAlpha, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
Pro nowfree Oct 17, 2026
MAXsell 210b5-1
MediaAlpha, Inc.
Steven Yi
See Remarks
$263k
26,033 shares
-1%
15Weak
MAXsell 410b5-1
MediaAlpha, Inc.
Kuanling Amy Yeh
Chief Technology Officer
$28k
3,000 shares
-1%
21Weak
MAXsell 310b5-1
MediaAlpha, Inc.
Eugene Nonko
See Remarks
$165k
15,468 shares
-2%
21Weak
MAXsell 410b5-1
MediaAlpha, Inc.
Keith Cramer
Chief Revenue Officer
$149k
13,000 shares
-5%
25Weak
MAXsell 410b5-1
MediaAlpha, Inc.
Eugene Nonko
See Remarks
$334k
28,871 shares
-4%
24Weak
MAXsell 410b5-1
MediaAlpha, Inc.
Eugene Nonko
See Remarks
$320k
27,639 shares
-3%
16Weak
MAXsell 410b5-1
MediaAlpha, Inc.
Kuanling Amy Yeh
Chief Technology Officer
$36k
3,000 shares
-1%
26Weak
MAXsell 410b5-1
MediaAlpha, Inc.
Eugene Nonko
See Remarks
$389k
31,335 shares
-4%
29Weak
MAXsell 410b5-1
MediaAlpha, Inc.
Steven Yi
See Remarks
$594k
48,000 shares
-2%
27Weak
MAXsell 410b5-1
MediaAlpha, Inc.
Eugene Nonko
See Remarks
$428k
33,419 shares
-4%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Eugene Nonko sold $1.3M of MAX | InsiderTell