Skip to content
sellModerate cluster of 310b5-1 plan

Eugene Nonko sold $1.2M of MAX

See Remarks at MediaAlpha, Inc.. 115,132 shares at an average of $10.02, traded Apr 27, 2026, filed Apr 29, 2026.

Warning score
40
Value
$1.2M
115,132 shares
Holdings after
1,247,274
-11% from before
From 52-week low
+38%
low $7.17, close $9.87
From 52-week high
-28%
high $13.71, as of Apr 27, 2026

Score components

  • Role
    Director
    +15
  • Trade size
    $1.2M at market
    +25
  • Share of holdings sold
    Sold 11% of holdings
    +5
  • Cluster
    3 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

MAXOct 13, 2026 · close 10.47
Since filing Apr 29, 2026: +4.7%SPY +9.9% · excess -5.2%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001818383-26-000121, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Apr 27, 2026SOpen-market sale
Class A Common Stock10b5-1
-27,972$10.04$281k987,384Apr 29, 2026
Apr 28, 2026SOpen-market sale
Class A Common Stock10b5-1
-2,003$10.00$20k985,381Apr 29, 2026
Apr 29, 2026SOpen-market sale
Class A Common Stock10b5-1
-25,606$10.01$256k959,775Apr 29, 2026
Apr 27, 2026SOpen-market sale
Class A Common Stockindirect: By O.N.E. Holdings,LLC10b5-1
-27,513$10.04$276k1,279,312Apr 29, 2026
Apr 28, 2026SOpen-market sale
Class A Common Stockindirect: By O.N.E. Holdings,LLC10b5-1
-5,150$10.00$52k1,274,162Apr 29, 2026
Apr 29, 2026SOpen-market sale
Class A Common Stockindirect: By O.N.E. Holdings,LLC10b5-1
-26,888$10.01$269k1,247,274Apr 29, 2026

Related signals

Other insiders at MediaAlpha, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
Pro nowfree Oct 17, 2026
MAXsell 210b5-1
MediaAlpha, Inc.
Steven Yi
See Remarks
$263k
26,033 shares
-1%
15Weak
MAXsell 410b5-1
MediaAlpha, Inc.
Kuanling Amy Yeh
Chief Technology Officer
$28k
3,000 shares
-1%
21Weak
MAXsell 310b5-1
MediaAlpha, Inc.
Eugene Nonko
See Remarks
$165k
15,468 shares
-2%
21Weak
MAXsell 410b5-1
MediaAlpha, Inc.
Keith Cramer
Chief Revenue Officer
$149k
13,000 shares
-5%
25Weak
MAXsell 410b5-1
MediaAlpha, Inc.
Eugene Nonko
See Remarks
$334k
28,871 shares
-4%
24Weak
MAXsell 410b5-1
MediaAlpha, Inc.
Eugene Nonko
See Remarks
$320k
27,639 shares
-3%
16Weak
MAXsell 410b5-1
MediaAlpha, Inc.
Kuanling Amy Yeh
Chief Technology Officer
$36k
3,000 shares
-1%
26Weak
MAXsell 410b5-1
MediaAlpha, Inc.
Eugene Nonko
See Remarks
$389k
31,335 shares
-4%
29Weak
MAXsell 410b5-1
MediaAlpha, Inc.
Steven Yi
See Remarks
$594k
48,000 shares
-2%
27Weak
MAXsell 410b5-1
MediaAlpha, Inc.
Eugene Nonko
See Remarks
$428k
33,419 shares
-4%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Eugene Nonko sold $1.2M of MAX | InsiderTell