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sellWeak cluster of 410b5-1 plan

Eugene Nonko sold $646k of MAX

See Remarks at MediaAlpha, Inc.. 46,417 shares at an average of $13.91, traded Jul 13, 2026, filed Jul 15, 2026.

Warning score
30
Value
$646k
46,417 shares
Holdings after
1,089,684
-5% from before
From 52-week low
+93%
low $7.17, close $13.87
From 52-week high
-1%
high $14.00, as of Jul 13, 2026

Score components

  • Role
    Director
    +15
  • Trade size
    $646k at market
    +20
  • Share of holdings sold
    Sold 5.1% of holdings
    0
  • Cluster
    4 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

MAXOct 9, 2026 · close 10.09
Since filing Jul 15, 2026: -28.9%SPY +3.3% · excess -32.2%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001818383-26-000187, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Jul 13, 2026SOpen-market sale
Class A Common Stock10b5-1
-6,622$13.81$91k900,478Jul 15, 2026
Jul 14, 2026SOpen-market sale
Class A Common Stock10b5-1
-4,952$13.85$69k895,526Jul 15, 2026
Jul 15, 2026SOpen-market sale
Class A Common Stock10b5-1
-4,952$14.03$69k890,574Jul 15, 2026
Jul 13, 2026SOpen-market sale
Class A Common Stockindirect: By O.N.E. Holdings,LLC10b5-1
-10,843$13.76$149k1,108,732Jul 15, 2026
Jul 14, 2026SOpen-market sale
Class A Common Stockindirect: By O.N.E. Holdings,LLC10b5-1
-9,524$13.90$132k1,099,208Jul 15, 2026
Jul 15, 2026SOpen-market sale
Class A Common Stockindirect: By O.N.E. Holdings,LLC10b5-1
-9,524$14.14$135k1,089,684Jul 15, 2026

Related signals

Other insiders at MediaAlpha, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
Pro nowfree Oct 17, 2026
MAXsell 210b5-1
MediaAlpha, Inc.
Steven Yi
See Remarks
$263k
26,033 shares
-1%
15Weak
MAXsell 410b5-1
MediaAlpha, Inc.
Kuanling Amy Yeh
Chief Technology Officer
$28k
3,000 shares
-1%
21Weak
MAXsell 310b5-1
MediaAlpha, Inc.
Eugene Nonko
See Remarks
$165k
15,468 shares
-2%
21Weak
MAXsell 410b5-1
MediaAlpha, Inc.
Keith Cramer
Chief Revenue Officer
$149k
13,000 shares
-5%
25Weak
MAXsell 410b5-1
MediaAlpha, Inc.
Eugene Nonko
See Remarks
$334k
28,871 shares
-4%
24Weak
MAXsell 410b5-1
MediaAlpha, Inc.
Eugene Nonko
See Remarks
$320k
27,639 shares
-3%
16Weak
MAXsell 410b5-1
MediaAlpha, Inc.
Kuanling Amy Yeh
Chief Technology Officer
$36k
3,000 shares
-1%
26Weak
MAXsell 410b5-1
MediaAlpha, Inc.
Eugene Nonko
See Remarks
$389k
31,335 shares
-4%
29Weak
MAXsell 410b5-1
MediaAlpha, Inc.
Steven Yi
See Remarks
$594k
48,000 shares
-2%
27Weak
MAXsell 410b5-1
MediaAlpha, Inc.
Eugene Nonko
See Remarks
$428k
33,419 shares
-4%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Eugene Nonko sold $646k of MAX | InsiderTell