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sellWeak cluster of 410b5-1 plan

Kuanling Amy Yeh sold $163k of MAX

Chief Technology Officer at MediaAlpha, Inc.. 12,000 shares at an average of $13.55, traded Aug 14, 2026, filed Aug 17, 2026.

Warning score
6
Value
$163k
12,000 shares
Holdings after
541,985
-2% from before
From 52-week low
+84%
low $7.17, close $13.17
From 52-week high
-8%
high $14.27, as of Aug 14, 2026

Score components

  • Role
    Officer
    +15
  • Trade size
    $163k at market
    +11
  • Share of holdings sold
    Sold 2.2% of holdings
    0
  • Cluster
    4 insiders selling within 14 days
    +15
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

MAXOct 9, 2026 · close 10.09
Since filing Aug 17, 2026: -20.5%SPY +1.0% · excess -21.4%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001818383-26-000213, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Aug 14, 2026SOpen-market sale
Class A Common Stock10b5-1
-12,000$13.55$163k541,985Aug 17, 2026
Aug 15, 2026MOption exercise
Class A Common Stock10b5-1
+5,303$0.00$0547,288Aug 17, 2026
Aug 15, 2026MOption exercise
Class A Common Stock10b5-1
+4,803$0.00$0552,091Aug 17, 2026
Aug 15, 2026MOption exercise
Restricted Stock Unitsderivative10b5-1
-5,303$0.00$010,607Aug 17, 2026
Aug 15, 2026MOption exercise
Restricted Stock Unitsderivative10b5-1
-4,803$0.00$028,819Aug 17, 2026

Related signals

Other insiders at MediaAlpha, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
16Weak
MAXsell 210b5-1
MediaAlpha, Inc.
Steven Yi
See Remarks
$263k
26,033 shares
-1%
15Weak
MAXsell 410b5-1
MediaAlpha, Inc.
Kuanling Amy Yeh
Chief Technology Officer
$28k
3,000 shares
-1%
21Weak
MAXsell 310b5-1
MediaAlpha, Inc.
Eugene Nonko
See Remarks
$165k
15,468 shares
-2%
21Weak
MAXsell 410b5-1
MediaAlpha, Inc.
Keith Cramer
Chief Revenue Officer
$149k
13,000 shares
-5%
25Weak
MAXsell 410b5-1
MediaAlpha, Inc.
Eugene Nonko
See Remarks
$334k
28,871 shares
-4%
24Weak
MAXsell 410b5-1
MediaAlpha, Inc.
Eugene Nonko
See Remarks
$320k
27,639 shares
-3%
16Weak
MAXsell 410b5-1
MediaAlpha, Inc.
Kuanling Amy Yeh
Chief Technology Officer
$36k
3,000 shares
-1%
26Weak
MAXsell 410b5-1
MediaAlpha, Inc.
Eugene Nonko
See Remarks
$389k
31,335 shares
-4%
29Weak
MAXsell 410b5-1
MediaAlpha, Inc.
Steven Yi
See Remarks
$594k
48,000 shares
-2%
27Weak
MAXsell 410b5-1
MediaAlpha, Inc.
Eugene Nonko
See Remarks
$428k
33,419 shares
-4%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Kuanling Amy Yeh sold $163k of MAX | InsiderTell