Skip to content
sell cluster of 210b5-1 plan

Eugene Nonko sold $237k of MAX

See Remarks at MediaAlpha, Inc.. 23,202 shares at an average of $10.21, traded Oct 12, 2026, filed Oct 14, 2026.

Warning score
Pro nowfree Oct 21, 2026
Value
$237k
23,202 shares
Holdings after
834,549
-3% from before
From 52-week low
+40%
low $7.17, close $10.06
From 52-week high
-30%
high $14.27, as of Oct 12, 2026

Score components

This filing reached EDGAR on Oct 14, 2026, so its score and components open to free visitors on Oct 21, 2026. The trade itself, the rows in the filing and the price context are public now.

Pro sees every score as it lands.

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

MAXOct 13, 2026 · close 10.47

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001818383-26-000251, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Oct 12, 2026SOpen-market sale
Class A Common Stock10b5-1
-1,067$10.14$11k799,7541 h ago
Oct 13, 2026SOpen-market sale
Class A Common Stock10b5-1
-1,067$10.12$11k798,6871 h ago
Oct 14, 2026SOpen-market sale
Class A Common Stock10b5-1
-1,067$10.41$11k797,6201 h ago
Oct 12, 2026SOpen-market sale
Class A Common Stockindirect: By O.N.E. Holdings,LLC10b5-1
-6,667$10.15$68k847,8831 h ago
Oct 13, 2026SOpen-market sale
Class A Common Stockindirect: By O.N.E. Holdings,LLC10b5-1
-6,667$10.11$67k841,2161 h ago
Oct 14, 2026SOpen-market sale
Class A Common Stockindirect: By O.N.E. Holdings,LLC10b5-1
-6,667$10.37$69k834,5491 h ago

Related signals

Other insiders at MediaAlpha, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
Pro nowfree Oct 17, 2026
MAXsell 310b5-1
MediaAlpha, Inc.
Steven Yi
See Remarks
$263k
26,033 shares
-1%
15Weak
MAXsell 410b5-1
MediaAlpha, Inc.
Kuanling Amy Yeh
Chief Technology Officer
$28k
3,000 shares
-1%
21Weak
MAXsell 310b5-1
MediaAlpha, Inc.
Eugene Nonko
See Remarks
$165k
15,468 shares
-2%
21Weak
MAXsell 410b5-1
MediaAlpha, Inc.
Keith Cramer
Chief Revenue Officer
$149k
13,000 shares
-5%
25Weak
MAXsell 410b5-1
MediaAlpha, Inc.
Eugene Nonko
See Remarks
$334k
28,871 shares
-4%
24Weak
MAXsell 410b5-1
MediaAlpha, Inc.
Eugene Nonko
See Remarks
$320k
27,639 shares
-3%
16Weak
MAXsell 410b5-1
MediaAlpha, Inc.
Kuanling Amy Yeh
Chief Technology Officer
$36k
3,000 shares
-1%
26Weak
MAXsell 410b5-1
MediaAlpha, Inc.
Eugene Nonko
See Remarks
$389k
31,335 shares
-4%
29Weak
MAXsell 410b5-1
MediaAlpha, Inc.
Steven Yi
See Remarks
$594k
48,000 shares
-2%
27Weak
MAXsell 410b5-1
MediaAlpha, Inc.
Eugene Nonko
See Remarks
$428k
33,419 shares
-4%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Eugene Nonko sold $237k of MAX | InsiderTell