Eugene Nonko sold $463k of MAX
See Remarks at MediaAlpha, Inc.. 36,300 shares at an average of $12.76, traded Dec 22, 2025, filed Dec 29, 2025.
Score components
- +15RoleDirector
- +17Trade size$463k at market
- 0Share of holdings soldSold 3.5% of holdings
- +15Cluster5 insiders selling within 14 days
- -2010b5-1 planPre-scheduled under a 10b5-1 plan
What happened after comparable sells
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
This signal so far: 1m -18.2%, 3m -26.1%, 6m -3.1%.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0001818383-25-000189, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Dec 22, 2025 | SOpen-market sale Class A Common Stock10b5-1 | -5,400 | $12.91 | $70k | 1,041,448 | Dec 29, 2025 |
| Dec 23, 2025 | SOpen-market sale Class A Common Stock10b5-1 | -5,400 | $12.68 | $68k | 1,036,048 | Dec 29, 2025 |
| Dec 24, 2025 | SOpen-market sale Class A Common Stock10b5-1 | -5,400 | $12.67 | $68k | 1,030,648 | Dec 29, 2025 |
| Dec 22, 2025 | SOpen-market sale Class A Common Stockindirect: By O.N.E. Holdings,LLC10b5-1 | -6,700 | $12.91 | $86k | 1,596,320 | Dec 29, 2025 |
| Dec 23, 2025 | SOpen-market sale Class A Common Stockindirect: By O.N.E. Holdings,LLC10b5-1 | -6,700 | $12.68 | $85k | 1,589,620 | Dec 29, 2025 |
| Dec 24, 2025 | SOpen-market sale Class A Common Stockindirect: By O.N.E. Holdings,LLC10b5-1 | -6,700 | $12.67 | $85k | 1,582,920 | Dec 29, 2025 |
Related signals
Other insiders at MediaAlpha, Inc. and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| Pro nowfree Oct 21, 2026 | MediaAlpha, Inc. | Eugene Nonko See Remarks | $237k 23,202 shares | -3% | |
| Pro nowfree Oct 17, 2026 | MediaAlpha, Inc. | Steven Yi See Remarks | $263k 26,033 shares | -1% | |
| 15Weak | MediaAlpha, Inc. | Kuanling Amy Yeh Chief Technology Officer | $28k 3,000 shares | -1% | |
| 21Weak | MediaAlpha, Inc. | Eugene Nonko See Remarks | $165k 15,468 shares | -2% | |
| 21Weak | MediaAlpha, Inc. | Keith Cramer Chief Revenue Officer | $149k 13,000 shares | -5% | |
| 25Weak | MediaAlpha, Inc. | Eugene Nonko See Remarks | $334k 28,871 shares | -4% | |
| 24Weak | MediaAlpha, Inc. | Eugene Nonko See Remarks | $320k 27,639 shares | -3% | |
| 16Weak | MediaAlpha, Inc. | Kuanling Amy Yeh Chief Technology Officer | $36k 3,000 shares | -1% | |
| 26Weak | MediaAlpha, Inc. | Eugene Nonko See Remarks | $389k 31,335 shares | -4% | |
| 29Weak | MediaAlpha, Inc. | Steven Yi See Remarks | $594k 48,000 shares | -2% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.