Maurice J Duca sold $3.6M of APPF
owner at APPFOLIO INC. 12,900 shares at an average of $275.68, traded Aug 22, 2025, filed Aug 26, 2025.
Score components
- +12Role10% owner
- +25Trade size$3.6M at market
- +5Share of holdings soldSold 20% of holdings
- +15Cluster3 insiders selling within 14 days
- -2010b5-1 planPre-scheduled under a 10b5-1 plan
What happened after comparable sells
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
This signal so far: 1m +0.8%, 3m -16.0%, 6m -39.3%.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0001415889-25-023059, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Aug 22, 2025 | SOpen-market sale Class A Common Stock10b5-1 | -2,400 | $275.62 | $661k | 63,395 | Aug 26, 2025 |
| Aug 22, 2025 | SOpen-market sale Class A Common Stock10b5-1 | -100 | $276.11 | $28k | 63,295 | Aug 26, 2025 |
| Aug 22, 2025 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -1,800 | $275.63 | $496k | 43,800 | Aug 26, 2025 |
| Aug 25, 2025 | SOpen-market sale Class A Common Stock10b5-1 | -2,000 | $275.40 | $551k | 61,295 | Aug 26, 2025 |
| Aug 25, 2025 | SOpen-market sale Class A Common Stock10b5-1 | -500 | $276.27 | $138k | 60,795 | Aug 26, 2025 |
| Aug 25, 2025 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -1,600 | $275.43 | $441k | 42,200 | Aug 26, 2025 |
| Aug 25, 2025 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -200 | $276.21 | $55k | 42,000 | Aug 26, 2025 |
| Aug 26, 2025 | SOpen-market sale Class A Common Stock10b5-1 | -2,296 | $275.74 | $633k | 58,499 | Aug 26, 2025 |
| Aug 26, 2025 | SOpen-market sale Class A Common Stock10b5-1 | -204 | $276.62 | $56k | 58,295 | Aug 26, 2025 |
| Aug 26, 2025 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -1,700 | $275.88 | $469k | 40,300 | Aug 26, 2025 |
| Aug 26, 2025 | SOpen-market sale Class A Common Stockindirect: By Family Trust10b5-1 | -100 | $276.80 | $28k | 40,200 | Aug 26, 2025 |
Related signals
Other insiders at APPFOLIO INC and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 52Moderate | APPFOLIO INC | Maurice J Duca owner | $2.2M 9,856 shares | -100% | |
| 42Moderate | APPFOLIO INC | Maurice J Duca owner | $1.6M 8,056 shares | -25% | |
| 52Moderate | APPFOLIO INC | Maurice J Duca owner | $1.5M 7,001 shares | -62% | |
| 25Weak | APPFOLIO INC | Timothy Mathias Eaton Chief Financial Officer | $76k 373 shares | -2% | |
| 42Moderate | APPFOLIO INC | Maurice J Duca owner | $3.2M 15,800 shares | -41% | |
| 32Weak | APPFOLIO INC | Maurice J Duca owner | $1.1M 5,600 shares | -10% | |
| 36Weak | APPFOLIO INC | William Shane Trigg Chief Executive Officer | $422k 2,057 shares | -3% | |
| 42Moderate | APPFOLIO INC | Maurice J Duca owner | $2.9M 14,707 shares | -32% | |
| 42Moderate | APPFOLIO INC | Maurice J Duca owner | $1.3M 6,693 shares | -39% | |
| 42Moderate | APPFOLIO INC | Maurice J Duca owner | $3.2M 15,958 shares | -30% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.