William Shane Trigg sold $949k of APPF
Chief Executive Officer at APPFOLIO INC. 3,947 shares at an average of $240.45, traded Nov 17, 2025, filed Nov 19, 2025.
Score components
- +25RoleCEO
- +24Trade size$949k at market
- 0Share of holdings soldSold 7.1% of holdings
- +15Cluster3 insiders selling within 14 days
- -2010b5-1 planPre-scheduled under a 10b5-1 plan
What happened after comparable sells
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
This signal so far: 1m +5.4%, 3m -20.3%, 6m -26.3%.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0001837400-25-000007, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Nov 17, 2025 | SOpen-market sale Class A Common Stock10b5-1 | -440 | $237.31 | $104k | 55,037 | Nov 19, 2025 |
| Nov 17, 2025 | SOpen-market sale Class A Common Stock10b5-1 | -711 | $238.32 | $169k | 54,326 | Nov 19, 2025 |
| Nov 17, 2025 | SOpen-market sale Class A Common Stock10b5-1 | -553 | $239.42 | $132k | 53,773 | Nov 19, 2025 |
| Nov 17, 2025 | SOpen-market sale Class A Common Stock10b5-1 | -894 | $240.49 | $215k | 52,879 | Nov 19, 2025 |
| Nov 17, 2025 | SOpen-market sale Class A Common Stock10b5-1 | -600 | $241.65 | $145k | 52,279 | Nov 19, 2025 |
| Nov 17, 2025 | SOpen-market sale Class A Common Stock10b5-1 | -280 | $242.54 | $68k | 51,999 | Nov 19, 2025 |
| Nov 17, 2025 | SOpen-market sale Class A Common Stock10b5-1 | -240 | $243.63 | $58k | 51,759 | Nov 19, 2025 |
| Nov 17, 2025 | SOpen-market sale Class A Common Stock10b5-1 | -80 | $244.56 | $20k | 51,679 | Nov 19, 2025 |
| Nov 17, 2025 | SOpen-market sale Class A Common Stock10b5-1 | -149 | $247.35 | $37k | 51,530 | Nov 19, 2025 |
Related signals
Other insiders at APPFOLIO INC and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 52Moderate | APPFOLIO INC | Maurice J Duca owner | $2.2M 9,856 shares | -100% | |
| 42Moderate | APPFOLIO INC | Maurice J Duca owner | $1.6M 8,056 shares | -25% | |
| 52Moderate | APPFOLIO INC | Maurice J Duca owner | $1.5M 7,001 shares | -62% | |
| 25Weak | APPFOLIO INC | Timothy Mathias Eaton Chief Financial Officer | $76k 373 shares | -2% | |
| 42Moderate | APPFOLIO INC | Maurice J Duca owner | $3.2M 15,800 shares | -41% | |
| 32Weak | APPFOLIO INC | Maurice J Duca owner | $1.1M 5,600 shares | -10% | |
| 36Weak | APPFOLIO INC | William Shane Trigg Chief Executive Officer | $422k 2,057 shares | -3% | |
| 42Moderate | APPFOLIO INC | Maurice J Duca owner | $2.9M 14,707 shares | -32% | |
| 42Moderate | APPFOLIO INC | Maurice J Duca owner | $1.3M 6,693 shares | -39% | |
| 42Moderate | APPFOLIO INC | Maurice J Duca owner | $3.2M 15,958 shares | -30% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.